Not even an additional 30 minutes helped ‘Wowowin’ in the national ratings. (Photo credit: GMA Network)
An extended running time for ‘Wowowin’ did not result in improved ratings.
Kantar’s national ratings for February 15 showed that ‘Wowowin’ earned a 14.6% rating. The show managed to beat ‘Kapamilya Deal or No Deal’ (11.1%), but still fell short to its regular rival ‘Pasion de Amor’ (18.1%).
The pattern continued over the next two days, as ‘Wowowin’ (16% & 15.3% respectively) won over ‘Kapamilya Deal or No Deal’ (12% & 10.9%), but lost to ‘Pasion de Amor’ (18.2% & 17.4%). While AGB Nielsen’s Mega Manila ratings indicate a decisive victory for ‘Wowowin’, the national ratings speak otherwise.
With ‘Pasion de Amor’ down to its final week (more on that in next week’s article), there is still hope for ‘Wowowin’ to catch up. But as ABS-CBN prepares for its replacement, things don’t seem to look so good for Willie Revillame on primetime.
‘Wowowin”s new timeslot and extended running is part of another revamp of GMA’s lineup. (Logo courtesy of Wil Productions Inc., GMA Network)
Yesterday marked yet another change in GMA’s programming.
Once again, the Kapuso network brought back ‘Kapuso Movie Festival’ (airing weekdays at 9:00 a.m.) in hopes of competing with ABS-CBN’s ‘Kapamilya Blockbusters’. To accommodate the said movie block, the duration of the Astig Authority and Heart of Asia Mornings blocks were reduced to 90 and 60 minutes respectively.
The impressive ratings of ‘Wowowin’, though still not enough to beat ‘Pasion de Amor’ nationally, also led to a timeslot change. As a result, ‘Wowowin”s start time was pushed to 5:00 p.m., and its running time was extended for another 30 minutes; this enabled the show to compete against ‘Kapamilya Deal or No Deal’ as well.
Consequentially, the extension of ‘Wowowin’ likewise led to a timeslot change for the programs that once occupied the 5:00 p.m. slot. In what has become a ‘you lead and I follow’ scenario, GMA moved its News and Public Affairs block back to late nights, two months after ABS-CBN’s own News and Current Affairs block returned to the said timeslot.
Unlike ABS-CBN’s current affairs block, however, GMA’s so-called ‘Pampamulat sa Gabi’ block only airs from Mondays to Thursdays (thank you ‘Bubble Gang’), and will comprise of these programs. They are ‘Front Row’ (Mondays), ‘Alisto’ (Tuesdays), ‘Tunay na Buhay’ (Wednesdays), and ‘Reporters’ Notebook’ (Thursdays).
Speaking of Mondays to Thursdays, the Heart of Asia Mornings block (‘You’re the Best’, ‘Carmina’) was also reduced to make way for a pair of refugees from the 5:00 p.m. slot. Both ‘Dream Home’ (formerly ‘Power House’) and ‘Love Hotline’ were moved to Friday mornings, and will take over the timeslot of the former block on that day.
By all indications, this is another desperate attempt by GMA to keep up with rival ABS-CBN. Considering that the latter network continues to dominate virtually every timeslot in the ratings, GMA’s answers don’t seem to matter at this point.
Now they need to be patient with this new approach. Otherwise another revamp is in store for the Kapuso network.
Willie Revillame is returning to a familiar spot, sort of.
Starting February 1, ‘Wowowin’ will air every Monday to Friday on GMA’s Telebabad block. The move was announced nearly two weeks after the said game show aired its final Sunday episode last January 17.
Most loyal followers of Willie Revillame are no stranger to his presence on primetime during weekdays. From 2010 to 2013, Willie hosted ‘Willing Willie’ and ‘Wil Time Big Time’ on TV5 six times a week, an attempt which did not go well for the Kapatid network.
During his time on TV5, Willie became embroiled in numerous off-stage and on-stage controversies. The most infamous of those events took place in March 2011, when a six-year-old boy performed a ‘macho dance’ that did not sit well with the majority, and led to the show’s brief suspension.
Even though ‘Wowowin’ enjoyed a resurgence since moving to an earlier timeslot on Sunday afternoons, it was clear that Willie was not satisfied with its success. Thus, at the urging of GMA Network executives, both parties decided to move ‘Wowowin’ to weeknights, a move which seems risky for the network.
Although ‘Wowowin’ will air much earlier than Willie’s prior shows on TV5, it will still face intense competition on its timeslot. The final four weeks of ‘Pasion de Amor’, in particular, will be ‘Wowowin”s first opponent, and based on the ABS-CBN teleserye’s constant success, it will not be easy for ‘Wowowin’ to topple.
Also, like the Sunday episodes, ‘Wowowin’ will only air for an hour, and will be aired on tape-delay. GMA made it clear from the start that ‘Wowowin’ will be strictly supervised so as to prevent any untoward incident that have affected Willie’s shows in the past.
Risks aside, for Willie Revillame and his loyal followers, this is a win-win situation. Now that ‘Wowowin’ will be aired five times a week, viewers can enjoy the same old ‘bigyan ng jacket’ style every day of the week, much like the old days.
‘Wowowin’ airs weeknights at 5:30 p.m. on GMA Telebabad, starting February 1.
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