Faith Restored: Halik’s High Ratings a Godsend for ABS-CBN Primetime Bida

ABS-CBN finally got it right.

It turns out ‘Halik’ was the series ABS-CBN needed to resuscitate the fortunes of its much-maligned fourth slot on Primetime Bida. The October 25 episode of ‘Halik’ garnered a series-high 27.1% rating according to Kantar, besting rival series ‘Pamilya Roces’ by 16.5%.

The episode in question featured an intense confrontation between Lino (Jericho Rosales) and Ace (Sam Milby) over the latter’s act of cheating. During that scene, Lino caught Ace and Jade (Yam Concepcion) cheating on him and Jacky (Yen Santos), leading to a fight between Lino and Ace.

‘Halik’ also became the most-viewed program on iWant TV, reaching over two million views per week. Thursday’s episode also trended on Twitter and memes related to the aforementioned confrontation scene also spread on social media.

In many ways, this episode of ‘Halik’ encapsulates what the fourth slot of Primetime Bida is all about. For Kapamilya audiences here and abroad, this timeslot always tingle their senses whenever they see scenes of confrontation, jealousy, anger, sensuality and desire.

No offense to the lighter-themed dramas that were aired on the fourth slot (e.g. ‘On the Wings of Love’, ‘A Love to Last’), but it is obvious that viewers wanted something that will keep them awake and tense deep into the night. And if ‘Halik”s ratings are of any indication, they are probably right in their assessment.

First aired on August 13, ‘Halik”s ratings have been on a gradual upswing from the start. The series started with an 18.2% rating during its debut, reached 20% by the end of August, and peaked at 27.1% last Thursday.

That said, it will not be a surprise to see ‘Halik’ reach 30% in the near future. This series has been by far ABS-CBN’s best offering in the fourth slot and if it continues to please audiences, it might as well enjoy a long and fruitful run.

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Back to the Serious Stuff: Halik Premieres Monday

It is back to the more serious and daring stuff on ABS-CBN’s Primetime Bida this Monday.

After not getting the much-needed results with the light-hearted romantic series ‘Since I Found You’, ABS-CBN will use the fourth slot for an intense and more tantalizing drama. But can ‘Halik’ recapture the magic of prior daring teleseryes?

‘Halik’ stars Jericho Rosales and Yen Santos as Lino and Jacky respectively. Once childhood lovers, they were separated when Jacky’s parents disapprove of Lino who is a son of one of their workers, only to renew acquaintances years later.

At this point, however, Lino is married to Jade (Yam Concepcion), an ambitious and headstrong woman, while Jacky lives together with Ace (Sam Milby), a rich man whose sweetness hides a secret. Neither Jade nor Ace are committed and trusty spouses, so it will be up to Lino and Jacky to rekindle their love that was once lost.

‘Halik’ also stars Amy Austria, Alan Paule, Precious Lara Quigaman, Romnick Sarmenta, Cris Villanueva, Almira Muhlach, Christian Bables, Hero Angeles, Chai Fonacier, JC Alcantara, Jane De Leon, and Gab Lagman. The series will be directed by Cathy Camarillo and Carlo Po Artillaga, and is under the Ruel S. Bayani (RSB) drama unit.

Traditionally speaking, the fourth slot of Primetime Bida has long been the domain of mature and daring dramas. This is the slot where ‘The Legal Wife’ became a huge hit, and more recently, this is where ‘The Good Son’ thrived and kept viewers’ senses awake with each captivating scene.

But as ‘Halik’ enters the fray, it remains to be seen if they will be able to follow the footsteps of its more serious predecessors. The series may have the star power bar none, but a rarely-used commodity like Yen Santos could set viewers back a bit.

That said, it will take some time for ‘Halik’ to make its presence felt. Realistically, the opening few weeks of this series should hover within the 17-19% range as far as ratings go, but if they are lucky enough, they might as well surpass the 20% mark.

‘Halik’ airs weeknights after ‘Bagani’ on ABS-CBN Primetime Bida.

The Last Week of Langit Lupa

It’s all down to one final week for ‘Langit Lupa’.

This Friday, ABS-CBN will air the 108th and final episode of ‘Langit Lupa’, the late weekday morning drama starring Yesha Camile and Xia Vigor. The series tells the story of two best friends whose origins and issues with their parents test their bond together.

Also starring in ‘Langit Lupa’ are Yam Concepcion, Alessandra de Rossi, Patrick Garcia, Jason Abalos, Ellen Adarna, Tommy Esguerra, Miho Nishida, Jairus Aquino, Sharlene San Pedro, Buboy Garovillo, Viveika Ravanes, and Kitkat. The series is directed by Carlo Po Artillaga and Myla Ajero-Gaite.

‘Langit Lupa’ first premiered on November 28, 2016 and made an immediate impact, earning a rating of 17.5% to rule its timeslot against GMA’s ‘Trops’, which only scored 8.7%. From that point on, ‘Langit Lupa’ continued ABS-CBN’s dominance in the late-morning slot, averaging around 15% compared to ‘Trops” 9% in Kantar.

The series was also a regular trending topic on social media, with viewers praising the acting abilities of child stars Yesha and Xia. The latter’s performances on ‘Your Face Sounds Familiar Kids’ likewise boosted not only her individual popularity, but also of the show with which she stars.

Despite its success, ‘Langit Lupa’ may be considered one of ABS-CBN’s more underrated late-morning series. Unlike another child-starred drama in ‘Ningning’ (starring ‘Dream Dad”s Jana Agoncillo), the two child stars of ‘Langit Lupa’ are essentially rookies in the field of entertainment, thus their performances and recognition still have more room for improvement.

Nevertheless, ‘Langit Lupa’ represents the first big leap in the careers of Yesha and Xia. With ABS-CBN’s growing reputation as a ‘child star factory’, greater things are expected for the two in terms of their career path.

Come this Friday, it will be the cutest finale journey for Princess (Yesha) and Esang (Xia). For viewers who have tuned in to ‘Langit Lupa’ from the beginning, a memorable and wonderful conclusion awaits.

Langit Lupa Premieres Today

The kids are back on ABS-CBN’s Primetanghali.

Starting today, up-and-coming child stars Yesha Camile and Xia Vigor topbill the Kapamilya network’s newest daytime series ‘Langit Lupa’. The program will focus on Yesha and Xia as two best friends with contrasting origins.

In ‘Langit Lupa’, the wealthy young girl Princess (Yesha) befriended a simple but loving lass Esang (Xia). Their friendship grew stronger as time goes by, but along the way, their mothers’ forgotten past was revealed.

Princess’ mother Lala (Yam Concepcion) and Esang’s mother Dey (Alessandra de Rossi) were once the best of friends and business partners. However, when Dey fell ill, Lala and her husband Ian (Patrick Garcia) failed to give Dey’s husband Joey (Jason Abalos) money for medication, leading to Dey’s death and some ill will against Lala and Ian.

‘Langit Lupa’ will also star Ellen Adarna, Tommy Esguerra, Miho Nishida, Jairus Aquino, Sharlene San Pedro, Buboy Garovillo, Viveika Ravanes, and Kitkat. It will be directed by Carlo Po Artillaga and Myla Ajero-Gaite.

For Yesha and Xia, ‘Langit Lupa’ represents their first big break as child stars. Yesha emerged as the grand winner of the Promil-Pre School i-Shine Talent Camp, while Xia came to prominence as the grand winner of ‘It’s Showtime”s Mini Me competition.

While the two have played supporting roles in several ABS-CBN dramas, playing the lead role will be a tremendous challenge. Then again, considering the success that ABS-CBN has had in introducing new child stars, the pressure should not be a problem for Yesha and Xia.

 

Speaking of success, it will also be interesting to see if ‘Langit Lupa’ can continue the momentum generated by ABS-CBN late-morning dramas. With each previous drama having won the hearts of viewers, the onus is on ‘Langit Lupa’ to keep it going.

That said, the first week of ‘Langit Lupa’ will be crucial in establishing its own footprint on Kapamilya lore. For Yesha and Xia, this initial test begins now, as they hope to raise their profiles among Kapamilya network’s child stars of legend.

‘Langit Lupa’ airs weekdays at 11:30 a.m. on ABS-CBN’s Primetanghali.

‘Ipaglaban Mo’ Has Finally Met Its Match

After a promising start, ‘Ipaglaban Mo”s fortunes have taken a dip in recent months. The entry of GMA’s ‘Karelasyon’ only made it worse. (Logo courtesy of ABS-CBN)

After dominating the post-noontime scene on Saturdays for the early part of its run, ‘Ipaglaban Mo”s luck appears to be running out.

Thanks to a rare stroke of genius by GMA management, the renewed success of the newly-revived ‘Ipaglaban Mo’ began to wear thin. A pair of programming moves by the Kapuso network gave ABS-CBN and the father-and-son legal team of Atty. Jose and Jopet Sison a lot to worry about.

In its first two months on the air, ‘Ipaglaban Mo’ made mincemeat of ‘Startalk’, whose return to Saturday afternoons failed to arrest their continuing ratings decline. Then on August 16, 2014, GMA switched the timeslots of ‘Startalk’ and ‘Wish Ko Lang’, and from there, ‘Ipaglaban Mo”s fortunes took a slight dip.

But it was the entry of ‘Karelasyon’ which gave ‘Ipaglaban Mo’ its stiffest challenge yet. After one month, the latter was just lucky to survive on ABS-CBN’s trusted provider Kantar Media, but the same cannot be said on the figures provided by GMA’s own partner AGB Nielsen.

Here is the comparative ratings between ‘Karelasyon’ and ‘Ipaglaban Mo’ according to both AGB Nielsen and Kantar Media.

April 11

Karelasyon (16.5%) over Ipaglaban Mo (8.1%) – AGB Nielsen

Ipaglaban Mo (14.8%) over Karelasyon (11.9%) – Kantar Media

April 18

Karelasyon (17.3%) over Ipaglaban Mo (8.6%) – AGB Nielsen

Ipaglaban Mo (14.7%) over Karelasyon (11.8%) – Kantar Media

April 25

Karelasyon (20%) over Ipaglaban Mo (7.8%) – AGB Nielsen

Karelasyon (13.7%) over Ipaglaban Mo (12.9%) – Kantar Media

May 2

Karelasyon (16.3%) over Ipaglaban Mo (10.3%) – AGB Nielsen

Ipaglaban Mo (16.3%) over Karelasyon (12.6%) – Kantar Media

May 9

Karelasyon (14.1%) over Ipaglaban Mo (10.1%) – AGB Nielsen

Ipaglaban Mo (15.2%) over Karelasyon (12.4%) – Kantar Media

Based on the figures, ‘Karelasyon’ proved to be a thorn on ‘Ipaglaban Mo”s side, at least according to AGB Nielsen. However, the only time ‘Karelasyon’ swept both Kantar and Nielsen to date was on the April 25 episode starring Rocco Nacino and Kris Bernal, defeating the ‘Ipaglaban Mo’ episode starring Andrea del Rosario and Yam Concepcion.

While ‘Karelasyon’ only managed to beat ‘Ipaglaban Mo’ once in Kantar so far, they proved to be a more competent program than the latter’s first two opponents in ‘Startalk’ and ‘Wish Ko Lang’, based on its double-digit rating performances.

That said, it is clear that ‘Ipaglaban Mo’ is no longer the ratings juggernaut it once was. The program’s initial run of dominance is now a distant memory.

‘Karelasyon”s surprising success should only strengthen ‘Ipaglaban Mo”s resolve. A tweak or two is needed to restore ‘Ipaglaban Mo”s former glory, otherwise everything will go ‘Karelasyon”s way.

And that should only concern ABS-CBN even further.

Two Asianovelas Debut on TV5; Pure Love Premieres on ABS-CBN

The season premieres of ‘Face the People’ and ‘Let’s Ask Pilipinas’ begin today, but these are not the only shows that Kapatid fans look forward to.

TV5 has announced that ‘Bride of the Century’ and ‘Two Guys, Hot Ramen’ will also premiere today. The two Asianovelas were slated to air at 9:00 p.m., but due to the PBA Governors’ Cup Finals being extended to another game, they will be aired at 7:00 p.m.

‘Bride of the Century’ and ‘Two Guys, Hot Ramen’ will be the first Asianovelas aired on TV5 since ‘Likeable or Not’ early this year. The two shows’ premieres are part of the Kapatid network’s ‘Signal No. 5: Umuulan ng Saya’ campaign for the third quarter of 2014, which included both upcoming and returning shows.

Pure Love Premieres Today

Former Kapatid star Alex Gonzaga makes her debut as a leading protagonist on an ABS-CBN teleserye with ‘Pure Love’. The Filipino adaptation of the Koreanovela ’49 Days’ will replace ‘Mirabella’ starting today.

The original Koreanovela series first aired on the Kapamilya network in 2011, and received decently high ratings throughout its run.

Also starring in the remake are Arjo Atayde, Yam Concepcion, Yen Santos, Arron Villaflor, Joseph Marco, Matt Evans, and Anna Luna. Providing supporting roles in the series are Sunshine Cruz, John Arcilla, Anna Capri, Bart Guingona, Dante Ponce and Shey Bustamante.

The younger sister of Toni Gonzaga recently left ‘Pinoy Big Brother: All In’ to concentrate on her role in ‘Pure Love’, as well as one of the co-hosts of ‘The Voice Kids’. Prior to ‘Pure Love’, her previous acting experience on the Kapamilya network were on ‘Gokada Go’, ‘Pangarap ng Bituin’ and ‘My Girl’.

‘Pure Love’ premieres tonight before ‘TV Patrol’. The teaser to the upcoming series can be viewed below.