entertainment, Philippines, talk show, television

Yan ang Morning Comes Up Short, Ends This Week

‘Yan ang Morning’ will air its finale this Friday. The show has endured low ratings since it premiered on May 2. (Logo courtesy of GMA Network)

Once again, GMA’s attempt at a long-term talk show slipped before their very eyes.

The latest victim is ‘Yan ang Morning!’, whose run will mercifully end this Friday, August 12. Though Marian Rivera has stated that her show is only good for one season, it was clear that ‘Yan ang Morning!”s low ratings and bad timeslot is the reason behind its eventual demise.

‘Yan ang Morning!’ first aired on May 2, 2016, and will have aired a total of 73 episodes by the end of this week. When it was first announced, many assumed that the talk show will be pitted against ‘Magandang Buhay’, another debuting talk show which replaced ‘Kris TV’ on ABS-CBN back on April 19.

But instead of following through that plan, GMA stayed true to old-fashioned talk show tradition by airing ‘Yan ang Morning!’ at 10:45 a.m. The plan backfired, and with ratings fluctuating within the 6% mark, GMA was forced to move the show to an earlier timeslot of 9:30 a.m., effective May 30.

Unfortunately for ‘Yan ang Morning!’, the change of timeslot did little to stem the tide. And to make matters worse, GMA management watched helplessly as its supposed rival ‘Magandang Buhay’ managed to earn better ratings, even though it was not enough to beat the entirety (or the majority) of the Astig Authority anime block.

Friday’s final episode of ‘Yan ang Morning!’ will be a very special occasion, as it coincides with Marian Rivera’s 32nd birthday. Her guests for the finale will be none other than her husband Dingdong Dantes and daughter Zia.

But as the talk show nears its conclusion, what will be the next plan for GMA as far as morning talk shows were concerned? Considering the lack of long-term success of such shows following the cancellation of ‘SIS’, GMA may no longer have the motivation to produce a morning talk show again, and thus, they could stick with their reservoir of Koreanovelas in the near future.

For now, though, ‘Yan ang Morning!’ must enjoy and cherish its final week on the air. It was not a bad show, but with its poor scheduling and short run, it was not a good show to enjoy either.

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