news, Philippines, public affairs, television

Unang Hirit Extended, Responds to Umagang Kay Ganda

GMA extended ‘Unang Hirit’ for another 30 minutes in response to ‘Umagang Kay Ganda’, whose recent dominance in the early mornings became a cause of concern. (Logo courtesy of GMA Network)

The morning rivalry between ‘Unang Hirit’ and ‘Umagang Kay Ganda’ gets a little more interesting.

Two weeks after ABS-CBN’s ‘Umagang Kay Ganda’ received a 30-minute extension, GMA responded Monday by giving ‘Unang Hirit’ an additional 30 minutes of their own. This means that the two rival morning shows now air from 5:00 a.m. to 8:00 a.m.

The 5:00 a.m. to 8:00 a.m. slot is nothing new to ‘Unang Hirit’. In the show’s early years, GMA aired it on the exact same timeslot, only to cut it to 2 1/2 hours and shuffle between start times of 5:00 a.m., 5:15 a.m. and 5:30 a.m in later years.

Unfortunately, the extended run of ‘Unang Hirit’ proved to be a consequence to the Astig Authority block. By adding 30 minutes to ‘Unang Hirit, GMA managed to sacrifice 30 minutes of anime programming, and considering that their animes are currently their strongest suit, this will not suit well with their anime fans.

And neither are viewers of ‘Yan ang Morning’. GMA would have had an opportunity to move the low-rating ‘Yan ang Morning’ to an earlier timeslot (in the process cutting ‘Unang Hirit’ to only two hours and giving it a head-start over ‘Magandang Buhay’), but it is clear that GMA’s marquee morning program is in no mood to give way.

Looking at the ratings between ‘Unang Hirit’ and ‘Umagang Kay Ganda’, it is obvious that GMA would have been better off doing a little bit of cost-cutting for the former. In recent years, ‘Umagang Kay Ganda’ has had the upper-hand, winning by a small margin on most days.

Let’s face it, after nearly 17 years on the air, ‘Unang Hirit’ is clearly wearing down. Their core lineup of hosts are showing their age, and if there is any chance for the show to survive much longer, they need a lot of tweaks to fit in with a younger generation of viewers.

As far as GMA News is concerned, there is a lot more to do in order to resuscitate the declining ratings of ‘Unang Hirit’. And extending the show by another 30 minutes is not a good idea.

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entertainment, talk show, television

Kris Aquino Returns, But Not on ABS-CBN

‘The Queen of All Media’ is back.

Returning to the Philippines after a three-month break, Kris Aquino is once again expected to appear in front of the small screen. But instead of booking a date with her long-time network ABS-CBN, she decided to make her television comeback as a guest on GMA’s ‘Yan ang Morning’.

According to Kris on her official Instagram, her guesting on ‘Yan ang Morning’ yesterday is a promise fulfilled to her ‘inaanaks’ Marian Rivera (the show’s host) and Dingdong Dantes. It can be recalled that Kris attended the wedding of both Marian and Dingdong last December 2014 and she stood as one of the principal sponsors.

The said episode of ‘Yan ang Morning’ will air tomorrow, again according to Kris on her Instagram.

Despite her appearance on Kapuso soil, there is talk of Kris’ return to ABS-CBN in the foreseeable future. According to long-time hosting partner Boy Abunda via Pep.ph, discussions about possible shows between Kris and ABS-CBN are currently in the offing.

Let’s just hope that Kris’ surprise guesting on ‘Yan ang Morning’ will provide a much-needed boost to the struggling talk show, whose 6% average ratings prove to be a headache to GMA management. This is going to be a make-or-break episode for Marian and co., so better make the most of it.

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drama, entertainment, Korea, Philippines, talk show, television

Yan ang Morning Demoted Due to Low Ratings

It’s been a rough first month for ‘Yan ang Morning’.

Through four weeks and 19 episodes, the GMA talk show’s national ratings average was a paltry 6%. Making matters worse for Marian Rivera and company is that ‘Yan ang Morning’ is outperformed at times by ‘Magandang Buhay’, another recently unveiled morning talk show produced by rival ABS-CBN.

The poor ratings of ‘Yan ang Morning’ forced GMA to make an adjustment starting today. From its original timeslot of 10:45 a.m., ‘Yan ang Morning’ will be demoted to an earlier timeslot of 9:30 a.m.

In turn, GMA’s Asianovelas (collectively known as Heart of Asia Mornings) will be moved much later. Starting at 10:30 a.m., this will be the lineup for Heart of Asia Mornings.

  • 10:30 a.m. – Mako Mermaids
  • 11:00 a.m. – High School Love On

The two series will air their final episodes tomorrow morning. Then on Wednesday, June 1, a pair of Koreanovelas will premiere on Heart of Asia Mornings, with ‘Secret Hotel’ taking over ‘Mako Mermaids” timeslot followed by ‘I Heart U Doc’ in ‘High School Love On”s place.

Despite the timeslot change, ‘Yan ang Morning’ will still be up against ‘Kapamilya Blockbusters’, not to mention the upcoming 2016 NBA Finals that will be aired on a delayed basis on ABS-CBN. That said, it’s still going to be a tough challenge for ‘Yan ang Morning’ to keep up since they’re facing the same programs they’re up against before.

Perhaps GMA should consider this proposal. In order for ‘Yan ang Morning’ to perform well, they need to sacrifice the final 30 minutes of ‘Unang Hirit’, then move the former to 7:00 a.m., so as to have a chance at winning.

Not only does ‘Yan ang Morning’ air much earlier, it also gives them a head-start over ‘Magandang Buhay’, and in the process, enables GMA to keep their high-rating animes in the same timeslot. Seems easy enough given GMA’s penchant for cost-cutting in recent months.

It remains to be seen if the new timeslot will pay off for ‘Yan ang Morning’. For now, though, give them a chance to thrive.

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entertainment, Philippines, talk show, television

Yan ang Morning Off to a Slow Start

‘Yan ang Morning’ gave a good account of itself in its first week, but it was all downhill afterwards. (Logo courtesy of GMA Network)

It’s a ‘swing and a miss’ first two weeks for GMA’s ‘Yan ang Morning’.

Marian Rivera’s new talk show came out swinging on its first week. ‘Yan ang Morning”s pilot episode on May 2 garnered an 8.4% national rating (according to Kantar), and through Week 1, it averaged better than 7.5%.

Unfortunately, those numbers were not enough to beat ‘Kapamilya Blockbusters’, who rolled with an average ratings of around 13-14%. In comparison to ABS-CBN’s ‘Magandang Buhay’, however, ‘Yan ang Morning’ had a slight edge, as the former continued to hover around the 6% mark while airing on an earlier timeslot.

The second week, however, was a different story. Though the May 10 episode earned a 9% rating, it was all downhill from there, as ‘Yan ang Morning’ mustered an average of only 6% the rest of the way.

Making things worse for ‘Yan ang Morning’ is the fact that its ratings are now slightly eclipsed by ‘Magandang Buhay’. If the two talk shows were to be pitted against each other now, ‘Magandang Buhay’ would have a modest, if not greater edge over ‘Yan ang Morning’.

That said, GMA may have its own reasons for not placing ‘Yan ang Morning’ opposite ‘Magandang Buhay’. They know that by doing so, it might alienate its loyal anime fanbase, and worse, put themselves in a precarious situation during early weekday mornings.

It was indeed a calculated risk for GMA to place ‘Yan ang Morning’ in a timeslot that has not been kind to their more recent talk shows. And so far, it has not paid off.

Still, it’s too early to tell as to how ‘Yan ang Morning’ will be able to end a long streak of misfortune that has haunted GMA talk shows post-‘SIS’. Marian Rivera is new to this situation, so viewers should be patient and give her time to polish her hosting skills.

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entertainment, Philippines, talk show, television

No Talk Show Rivalry for GMA, Again

‘Yan ang Morning’ will not go up against ‘Magandang Buhay’ after all.

GMA made that clear when it announced its new morning lineup last Monday. And with the premiere of ‘Yan ang Morning’ this Monday, this is how their current lineup looks like:

  • 7:30 a.m. – Astig Authority block
    • ‘Shaman King’
    • ‘Yo-Kai Watch’
    • ‘Bleach’
    • ‘Dragon Ball Z’
    • ‘Knock Out’
  • 10:00 a.m. – ‘Mako Mermaids’
  • 10:45 a.m. – ‘Yan ang Morning’

That’s right, 10:45 a.m. For some reason, GMA decided not to have ‘Yan ang Morning’ face ‘Magandang Buhay’ head-to-head (the latter currently airs at 7:30 a.m.), and instead air the former in a timeslot that was traditionally occupied by previous long-running talk shows (e.g. ‘Today with Kris Aquino’, ‘SIS’).

There are some good and bad news on this decision. The good news is that despite some good reviews and strong showing in social media, ‘Magandang Buhay’ has not been able to make an impact in the ratings (much like ‘Kris TV’ before it), losing to the entire Astig Authority block by a wide margin.

As far as GMA is concerned, their anime block is doing just fine, even if they continue to air reruns of several beloved animes. For them, there is no point in sacrificing Astig Authority’s timeslot in favor of another program since the block continues to have a strong following.

The bad news? After Astig Authority, ratings for GMA in the morning slip predictably, as ‘Kapamilya Blockbusters’ kickstart a momentum swing for ABS-CBN that would continue for the rest of the day.

That said, GMA’s ratings woes after Astig Authority will put significant pressure on ‘Yan ang Morning’. Considering that their previous talk show ‘Basta Every Day Happy’ did not fare well, ‘Yan ang Morning’ could have a hard time making an impact in its current timeslot.

Would GMA be better off if ‘Yan ang Morning’ go one-on-one with ‘Magandang Buhay’? We’ll never know, but then again, anything can happen, and if ‘Yan ang Morning’ is able to thrive in its current timeslot, that could help GMA’s morale.

Hopefully they win, otherwise another failure of a talk show is in the offing.

Hosted by Marian Rivera, with Boobay as her sidekick, ‘Yan ang Morning’ airs weekdays starting May 2 at 10:45 a.m. on GMA.

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entertainment, Philippines, talk show, television

In 100 Words: Magandang Buhay to Premiere This Monday

It’s going to be a ‘Magandang Buhay’ this coming Monday.

Yes, that’s the name of the new talk show that will be hosted by Karla Estrada, Melai Cantiveros and Jolina Magdangal. And as expected, it will replace ‘Kris TV’ on its old 7:30 a.m. timeslot.

The premiere of ‘Magandang Buhay’ had been long overdue, as ‘Kris TV’ continued to air reruns despite its final broadcast last March 23. Nevertheless, for ABS-CBN and the show’s producers, it was finally worth the wait.

Over the next two weeks, ‘Magandang Buhay’ will be pitted against GMA’s animes. But if GMA decides to pit their own new talk show ‘Yan ang Morning’ opposite ‘Magandang Buhay’, it could make things a little more interesting.

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