Yan ang Morning Comes Up Short, Ends This Week

‘Yan ang Morning’ will air its finale this Friday. The show has endured low ratings since it premiered on May 2. (Logo courtesy of GMA Network)

Once again, GMA’s attempt at a long-term talk show slipped before their very eyes.

The latest victim is ‘Yan ang Morning!’, whose run will mercifully end this Friday, August 12. Though Marian Rivera has stated that her show is only good for one season, it was clear that ‘Yan ang Morning!”s low ratings and bad timeslot is the reason behind its eventual demise.

‘Yan ang Morning!’ first aired on May 2, 2016, and will have aired a total of 73 episodes by the end of this week. When it was first announced, many assumed that the talk show will be pitted against ‘Magandang Buhay’, another debuting talk show which replaced ‘Kris TV’ on ABS-CBN back on April 19.

But instead of following through that plan, GMA stayed true to old-fashioned talk show tradition by airing ‘Yan ang Morning!’ at 10:45 a.m. The plan backfired, and with ratings fluctuating within the 6% mark, GMA was forced to move the show to an earlier timeslot of 9:30 a.m., effective May 30.

Unfortunately for ‘Yan ang Morning!’, the change of timeslot did little to stem the tide. And to make matters worse, GMA management watched helplessly as its supposed rival ‘Magandang Buhay’ managed to earn better ratings, even though it was not enough to beat the entirety (or the majority) of the Astig Authority anime block.

Friday’s final episode of ‘Yan ang Morning!’ will be a very special occasion, as it coincides with Marian Rivera’s 32nd birthday. Her guests for the finale will be none other than her husband Dingdong Dantes and daughter Zia.

But as the talk show nears its conclusion, what will be the next plan for GMA as far as morning talk shows were concerned? Considering the lack of long-term success of such shows following the cancellation of ‘SIS’, GMA may no longer have the motivation to produce a morning talk show again, and thus, they could stick with their reservoir of Koreanovelas in the near future.

For now, though, ‘Yan ang Morning!’ must enjoy and cherish its final week on the air. It was not a bad show, but with its poor scheduling and short run, it was not a good show to enjoy either.

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Kris Aquino Returns, But Not on ABS-CBN

‘The Queen of All Media’ is back.

Returning to the Philippines after a three-month break, Kris Aquino is once again expected to appear in front of the small screen. But instead of booking a date with her long-time network ABS-CBN, she decided to make her television comeback as a guest on GMA’s ‘Yan ang Morning’.

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According to Kris on her official Instagram, her guesting on ‘Yan ang Morning’ yesterday is a promise fulfilled to her ‘inaanaks’ Marian Rivera (the show’s host) and Dingdong Dantes. It can be recalled that Kris attended the wedding of both Marian and Dingdong last December 2014 and she stood as one of the principal sponsors.

The said episode of ‘Yan ang Morning’ will air tomorrow, again according to Kris on her Instagram.

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Despite her appearance on Kapuso soil, there is talk of Kris’ return to ABS-CBN in the foreseeable future. According to long-time hosting partner Boy Abunda via Pep.ph, discussions about possible shows between Kris and ABS-CBN are currently in the offing.

Let’s just hope that Kris’ surprise guesting on ‘Yan ang Morning’ will provide a much-needed boost to the struggling talk show, whose 6% average ratings prove to be a headache to GMA management. This is going to be a make-or-break episode for Marian and co., so better make the most of it.

Yan ang Morning Demoted Due to Low Ratings

It’s been a rough first month for ‘Yan ang Morning’.

Through four weeks and 19 episodes, the GMA talk show’s national ratings average was a paltry 6%. Making matters worse for Marian Rivera and company is that ‘Yan ang Morning’ is outperformed at times by ‘Magandang Buhay’, another recently unveiled morning talk show produced by rival ABS-CBN.

The poor ratings of ‘Yan ang Morning’ forced GMA to make an adjustment starting today. From its original timeslot of 10:45 a.m., ‘Yan ang Morning’ will be demoted to an earlier timeslot of 9:30 a.m.

In turn, GMA’s Asianovelas (collectively known as Heart of Asia Mornings) will be moved much later. Starting at 10:30 a.m., this will be the lineup for Heart of Asia Mornings.

• 10:30 a.m. – Mako Mermaids
• 11:00 a.m. – High School Love On

The two series will air their final episodes tomorrow morning. Then on Wednesday, June 1, a pair of Koreanovelas will premiere on Heart of Asia Mornings, with ‘Secret Hotel’ taking over ‘Mako Mermaids” timeslot followed by ‘I Heart U Doc’ in ‘High School Love On”s place.

Despite the timeslot change, ‘Yan ang Morning’ will still be up against ‘Kapamilya Blockbusters’, not to mention the upcoming 2016 NBA Finals that will be aired on a delayed basis on ABS-CBN. That said, it’s still going to be a tough challenge for ‘Yan ang Morning’ to keep up since they’re facing the same programs they’re up against before.

Perhaps GMA should consider this proposal. In order for ‘Yan ang Morning’ to perform well, they need to sacrifice the final 30 minutes of ‘Unang Hirit’, then move the former to 7:00 a.m., so as to have a chance at winning.

Not only does ‘Yan ang Morning’ air much earlier, it also gives them a head-start over ‘Magandang Buhay’, and in the process, enables GMA to keep their high-rating animes in the same timeslot. Seems easy enough given GMA’s penchant for cost-cutting in recent months.

It remains to be seen if the new timeslot will pay off for ‘Yan ang Morning’. For now, though, give them a chance to thrive.

Yan ang Morning Off to a Slow Start

‘Yan ang Morning’ gave a good account of itself in its first week, but it was all downhill afterwards. (Logo courtesy of GMA Network)

It’s a ‘swing and a miss’ first two weeks for GMA’s ‘Yan ang Morning’.

Marian Rivera’s new talk show came out swinging on its first week. ‘Yan ang Morning”s pilot episode on May 2 garnered an 8.4% national rating (according to Kantar), and through Week 1, it averaged better than 7.5%.

Unfortunately, those numbers were not enough to beat ‘Kapamilya Blockbusters’, who rolled with an average ratings of around 13-14%. In comparison to ABS-CBN’s ‘Magandang Buhay’, however, ‘Yan ang Morning’ had a slight edge, as the former continued to hover around the 6% mark while airing on an earlier timeslot.

The second week, however, was a different story. Though the May 10 episode earned a 9% rating, it was all downhill from there, as ‘Yan ang Morning’ mustered an average of only 6% the rest of the way.

Making things worse for ‘Yan ang Morning’ is the fact that its ratings are now slightly eclipsed by ‘Magandang Buhay’. If the two talk shows were to be pitted against each other now, ‘Magandang Buhay’ would have a modest, if not greater edge over ‘Yan ang Morning’.

That said, GMA may have its own reasons for not placing ‘Yan ang Morning’ opposite ‘Magandang Buhay’. They know that by doing so, it might alienate its loyal anime fanbase, and worse, put themselves in a precarious situation during early weekday mornings.

It was indeed a calculated risk for GMA to place ‘Yan ang Morning’ in a timeslot that has not been kind to their more recent talk shows. And so far, it has not paid off.

Still, it’s too early to tell as to how ‘Yan ang Morning’ will be able to end a long streak of misfortune that has haunted GMA talk shows post-‘SIS’. Marian Rivera is new to this situation, so viewers should be patient and give her time to polish her hosting skills.