It’s a ‘swing and a miss’ first two weeks for GMA’s ‘Yan ang Morning’.
Marian Rivera’s new talk show came out swinging on its first week. ‘Yan ang Morning”s pilot episode on May 2 garnered an 8.4% national rating (according to Kantar), and through Week 1, it averaged better than 7.5%.
Unfortunately, those numbers were not enough to beat ‘Kapamilya Blockbusters’, who rolled with an average ratings of around 13-14%. In comparison to ABS-CBN’s ‘Magandang Buhay’, however, ‘Yan ang Morning’ had a slight edge, as the former continued to hover around the 6% mark while airing on an earlier timeslot.
The second week, however, was a different story. Though the May 10 episode earned a 9% rating, it was all downhill from there, as ‘Yan ang Morning’ mustered an average of only 6% the rest of the way.
Making things worse for ‘Yan ang Morning’ is the fact that its ratings are now slightly eclipsed by ‘Magandang Buhay’. If the two talk shows were to be pitted against each other now, ‘Magandang Buhay’ would have a modest, if not greater edge over ‘Yan ang Morning’.
That said, GMA may have its own reasons for not placing ‘Yan ang Morning’ opposite ‘Magandang Buhay’. They know that by doing so, it might alienate its loyal anime fanbase, and worse, put themselves in a precarious situation during early weekday mornings.
It was indeed a calculated risk for GMA to place ‘Yan ang Morning’ in a timeslot that has not been kind to their more recent talk shows. And so far, it has not paid off.
Still, it’s too early to tell as to how ‘Yan ang Morning’ will be able to end a long streak of misfortune that has haunted GMA talk shows post-‘SIS’. Marian Rivera is new to this situation, so viewers should be patient and give her time to polish her hosting skills.