Faith Restored: Halik’s High Ratings a Godsend for ABS-CBN Primetime Bida

ABS-CBN finally got it right.

It turns out ‘Halik’ was the series ABS-CBN needed to resuscitate the fortunes of its much-maligned fourth slot on Primetime Bida. The October 25 episode of ‘Halik’ garnered a series-high 27.1% rating according to Kantar, besting rival series ‘Pamilya Roces’ by 16.5%.

The episode in question featured an intense confrontation between Lino (Jericho Rosales) and Ace (Sam Milby) over the latter’s act of cheating. During that scene, Lino caught Ace and Jade (Yam Concepcion) cheating on him and Jacky (Yen Santos), leading to a fight between Lino and Ace.

‘Halik’ also became the most-viewed program on iWant TV, reaching over two million views per week. Thursday’s episode also trended on Twitter and memes related to the aforementioned confrontation scene also spread on social media.

In many ways, this episode of ‘Halik’ encapsulates what the fourth slot of Primetime Bida is all about. For Kapamilya audiences here and abroad, this timeslot always tingle their senses whenever they see scenes of confrontation, jealousy, anger, sensuality and desire.

No offense to the lighter-themed dramas that were aired on the fourth slot (e.g. ‘On the Wings of Love’, ‘A Love to Last’), but it is obvious that viewers wanted something that will keep them awake and tense deep into the night. And if ‘Halik”s ratings are of any indication, they are probably right in their assessment.

First aired on August 13, ‘Halik”s ratings have been on a gradual upswing from the start. The series started with an 18.2% rating during its debut, reached 20% by the end of August, and peaked at 27.1% last Thursday.

That said, it will not be a surprise to see ‘Halik’ reach 30% in the near future. This series has been by far ABS-CBN’s best offering in the fourth slot and if it continues to please audiences, it might as well enjoy a long and fruitful run.

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Back to the Serious Stuff: Halik Premieres Monday

It is back to the more serious and daring stuff on ABS-CBN’s Primetime Bida this Monday.

After not getting the much-needed results with the light-hearted romantic series ‘Since I Found You’, ABS-CBN will use the fourth slot for an intense and more tantalizing drama. But can ‘Halik’ recapture the magic of prior daring teleseryes?

‘Halik’ stars Jericho Rosales and Yen Santos as Lino and Jacky respectively. Once childhood lovers, they were separated when Jacky’s parents disapprove of Lino who is a son of one of their workers, only to renew acquaintances years later.

At this point, however, Lino is married to Jade (Yam Concepcion), an ambitious and headstrong woman, while Jacky lives together with Ace (Sam Milby), a rich man whose sweetness hides a secret. Neither Jade nor Ace are committed and trusty spouses, so it will be up to Lino and Jacky to rekindle their love that was once lost.

‘Halik’ also stars Amy Austria, Alan Paule, Precious Lara Quigaman, Romnick Sarmenta, Cris Villanueva, Almira Muhlach, Christian Bables, Hero Angeles, Chai Fonacier, JC Alcantara, Jane De Leon, and Gab Lagman. The series will be directed by Cathy Camarillo and Carlo Po Artillaga, and is under the Ruel S. Bayani (RSB) drama unit.

Traditionally speaking, the fourth slot of Primetime Bida has long been the domain of mature and daring dramas. This is the slot where ‘The Legal Wife’ became a huge hit, and more recently, this is where ‘The Good Son’ thrived and kept viewers’ senses awake with each captivating scene.

But as ‘Halik’ enters the fray, it remains to be seen if they will be able to follow the footsteps of its more serious predecessors. The series may have the star power bar none, but a rarely-used commodity like Yen Santos could set viewers back a bit.

That said, it will take some time for ‘Halik’ to make its presence felt. Realistically, the opening few weeks of this series should hover within the 17-19% range as far as ratings go, but if they are lucky enough, they might as well surpass the 20% mark.

‘Halik’ airs weeknights after ‘Bagani’ on ABS-CBN Primetime Bida.

PBB: 737 Gold Cancelled; All of Me Replaces Flordeliza

Turns out there won’t be any congestion on Kapamilya Gold after all.

‘Pinoy Big Brother: 737 Gold’ was cancelled following last Friday’s episode. The cancellation gave way to the premiere of ‘Doble Kara’, starring Julia Montes.

The afternoon edition of the ongoing ‘Pinoy Big Brother: 737’ has been under hot water from the beginning, receiving an SPG warning from the MTRCB after the infamous ‘bromance’ issue between Bailey May and Kenzo Gutierrez. Though it was later removed, ABS-CBN eventually decided to cancel PBB: 737 Gold out of respect to younger viewers.

Thus, for the first time in the reality series’ history, only one edition of PBB will be seen on free TV on a daily basis. Past seasons of ‘Pinoy Big Brother’ had an afternoon and evening (sometimes late night) edition on weekdays, and in the early years of the franchise, sister station Studio 23 even aired a supplementary broadcast of the series.

Meanwhile, ‘Flordeliza’ is down to its final week. The comeback series of Jolina Magdangal and Marvin Agustin has been on the air for eight months now, but despite its surprisingly long run, it failed to dampen the success of afternoon’s top drama, GMA’s ‘The Half-Sisters’.

Now it’s up to another comebacking Kapamilya, JM de Guzman, to give ‘The Half-Sisters’ a much-needed challenge. After returning to the limelight with the movie ‘That Thing Called Tadhana’, JM returns to the small screen via ‘All of Me’.

In ‘All of Me’, JM and veteran actor Albert Martinez will share the role of Manuel, whose near-death experience led to his transformation back to his younger self. Older Manuel, a widowed doctor, settled with his new love interest Lena (Yen Santos), and after transforming into his younger self and traveling into the future, was faced with seeking revenge on Lena’s husband Dr. Henry Nieves (Arron Villaflor), or moving on to a new life.

The upcoming series will also star Angel Aquino, Ina Raymundo, Neri Naig, Ana Capri, Micah Munoz, Jordan Herrera, Sue Ann Ramirez, and Akira Morishita. Dondon Santos will be the director.

One can only hope that JM will rekindle the success that he had on ‘Angelito: Batang Ama’. It won’t be easy though, given that ‘The Half-Sisters’ has been on fire in the afternoon for months now.

Still, it’s worth a challenge, and an opportunity to revive his showbiz career further. Good luck.

‘All of Me’ premieres this Monday, August 31, after ‘It’s Showtime’ on Kapamilya Gold.

No Sibling Rivalry in Premieres of Dream Dad and More Than Words

There will be no rivalry between the children of the late ‘Master Rapper’ Francis Magalona on Philippine television.

Fresh from re-signing with ABS-CBN, Maxene Magalona will co-star alongside Zanjoe Marudo and child actress Jana Agoncillo in ‘Dream Dad’. The series will also star Beauty Gonzales, Yen Santos, Ana Feleo, Katya Santos, Ketchup Eusebio, Ariel Ureta and Gloria Diaz.

‘Dream Dad’ will focus on an orphan who searches for a loving family, and a bachelor who tries to mend a broken heart by focusing on his family’s welfare. Ultimately, their lives would change after they cross paths with one another.

(Due to unforeseen circumstances, the full trailer of ‘Dream Dad’ on ABS-CBN Entertainment’s official YouTube was taken down as of November 14).

Over at GMA, younger brother Elmo Magalona will reunite with ‘Villa Quintana’ co-star Janine Gutierrez in ‘More Than Words’. Also starring in this series are Rey ‘PJ’ Abellana, Leni Santos, Jaclyn Jose, Gardo Versoza, Yayo Aguila, Enzo Pineda, Stephanie Sol, Mayton Eugenio, Mikoy Morales and Coleen Perez.

The story of ‘More Than Words’ will revolve around two individuals: a teenage boy whose memory was lost following an accident, and a daydreaming female student who created an imaginary ‘dream boy’ in one of her blogs. After finding the supposed boy of her dreams, they would grow fond of each other, while the boy begins a new life with his adoptive parents.

While ‘Dream Dad’ will premiere in its expected timeslot, the same cannot be said for ‘More Than Words’. It was supposed to premiere November 3, replacing both ‘Seasons of Love’ and ‘Elemento’, but GMA management wanted none of the possible sibling rivalry between the Magalonas, and as a result, they hastily re-aired ‘Coffee Prince’ on the timeslot that was supposed to be filled by ‘More Than Words’.

Then in a somewhat surprising decision, they moved the premiere date of ‘Second Chances’, which was supposed to replace ‘Ilustrado’, to the first quarter of 2015. And to top things off, both ‘Strawberry Lane’ and ‘Hiram na Alaala’ will now be moved to later timeslots, paving the way for ‘More Than Words’ to occupy the slot after ’24 Oras’.

Thus, ‘More Than Words’ will go up against the soon-to-conclude ‘Hawak Kamay’ while ‘Dream Dad’ will face the re-airing ‘Coffee Prince’ on their respective networks.

It will be interesting to see how both Magalonas fare in their respective new series, but even in different networks, they will always be family off-screen. Good luck.

Two Asianovelas Debut on TV5; Pure Love Premieres on ABS-CBN

The season premieres of ‘Face the People’ and ‘Let’s Ask Pilipinas’ begin today, but these are not the only shows that Kapatid fans look forward to.

TV5 has announced that ‘Bride of the Century’ and ‘Two Guys, Hot Ramen’ will also premiere today. The two Asianovelas were slated to air at 9:00 p.m., but due to the PBA Governors’ Cup Finals being extended to another game, they will be aired at 7:00 p.m.

‘Bride of the Century’ and ‘Two Guys, Hot Ramen’ will be the first Asianovelas aired on TV5 since ‘Likeable or Not’ early this year. The two shows’ premieres are part of the Kapatid network’s ‘Signal No. 5: Umuulan ng Saya’ campaign for the third quarter of 2014, which included both upcoming and returning shows.

Pure Love Premieres Today

Former Kapatid star Alex Gonzaga makes her debut as a leading protagonist on an ABS-CBN teleserye with ‘Pure Love’. The Filipino adaptation of the Koreanovela ’49 Days’ will replace ‘Mirabella’ starting today.

The original Koreanovela series first aired on the Kapamilya network in 2011, and received decently high ratings throughout its run.

Also starring in the remake are Arjo Atayde, Yam Concepcion, Yen Santos, Arron Villaflor, Joseph Marco, Matt Evans, and Anna Luna. Providing supporting roles in the series are Sunshine Cruz, John Arcilla, Anna Capri, Bart Guingona, Dante Ponce and Shey Bustamante.

The younger sister of Toni Gonzaga recently left ‘Pinoy Big Brother: All In’ to concentrate on her role in ‘Pure Love’, as well as one of the co-hosts of ‘The Voice Kids’. Prior to ‘Pure Love’, her previous acting experience on the Kapamilya network were on ‘Gokada Go’, ‘Pangarap ng Bituin’ and ‘My Girl’.

‘Pure Love’ premieres tonight before ‘TV Patrol’. The teaser to the upcoming series can be viewed below.