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The Kids’ Choice Fails to Deliver Despite Good Ratings

Call it a win that actually isn’t.

For ‘The Kids’ Choice’, it is true that they are winning in the ratings. But in hindsight, it is more of a moral defeat than an actual victory because the numbers tell more of a losing battle.

While Kantar figures suggest that last Sunday’s finale of ‘The Kids’ Choice’ was a success, in reality it is not. Its 26.8% rating was a major drop-off from the second season finale of ‘Your Face Sounds Familiar Kids’ which hit 45.6%.

In terms of overall performance from start to finish, ‘The Kids’ Choice’ failed to deliver as well. None of its episodes cracked the 30% barrier, with its highest-rated episode being the first which received 29%.

Again, this was a huge step back from ‘Your Face Sounds Familiar Kids’ which routinely hit the 30% mark or higher in its run. To make matters worse, GMA took advantage of ‘The Kids’ Choice”s ineptitude, as ‘The Clash’ came to within 1% of the latter in its finale last month.

With such a pitiful performance in spite of the show’s good ratings, it is no secret why ABS-CBN pulled the plug on ‘The Kids’ Choice’ after only 20 episodes. The concept may be original, but in the eyes of the viewers, the Just Kids League is simply too raw and too young to process some serious critical thinking.

Not even the shift from ordinary kids to celebrities last month made the difference. Overall, ‘The Kids’ Choice’ had potential written all over, but the execution left a lot to be desired.

To ABS-CBN’s credit, however, they at least gave it a try. A round of applause should dim all the pain.

Still, much like the ill-fated GMA talent show ‘Anak Ko Yan’ a few years ago, only a few will reminisce about ‘The Kids’ Choice’. This is one forgettable show that ABS-CBN would like to get rid of, and for good reason: it simply did not resonate with the masses.

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entertainment, Philippines, talent show, television

The Kids’ Choice Turns to Celebrities to Hike Ratings

ABS-CBN’s overdependence on celebrities in its talent and game shows is once again rearing its ugly head.

This time, the victim is ‘The Kids’ Choice’, whose last few episodes were celebrity editions. Since September 29, ‘The Kids’ Choice’ featured either Kapamilya child celebrities or sons/daughters of Kapamilya celebrities, a drastic departure from past episodes involving ordinary kids.

While ‘The Kids’ Choice’ is currently performing well in the ratings, it seems like ABS-CBN is in no mood to celebrate. After all, the program’s 27% average is less than that of its predecessor ‘Your Face Sounds Familiar Kids’ which regularly peaked in the 30s.

To make matters worse, ‘The Kids’ Choice’ was nearly beaten by the finale of ‘The Clash’ during the weekend of September 29 as the latter came within 1% of the former’s ratings. Overall, since its premiere on September 2, the gap between ‘The Kids’ Choice’ and its competitor was only around 5%.

It was clear that the dominance of past ABS-CBN talent shows was nowhere to be found on ‘The Kids’ Choice’. While it was an original creation, a rarity for ABS-CBN these days, viewers were unimpressed with how the show is being conducted.

Considering that the judges are just 10-year-old elementary school celebrity children with raw trains of thought, the criticisms are undeniable. Exposing them to unfamiliar territory as superiors was just too much to ask for.

Somewhere in Timog Avenue, the folks from GMA Network are celebrating this near-victory. And it will not be a surprise to see either ‘Daddy’s Gurl’ or ‘Studio 7’ overtake ‘The Kids’ Choice’, unless something drastic happens.

That said, the shift from ordinary children to celebrities was a clear desperate move on ABS-CBN’s part to improve the ratings of ‘The Kids’ Choice’ and restore its dominance in that timeslot. The show may be intriguing and unique to begin with, but at the end of the day, the network only cares about the bottom line.

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GMA’s The Clash Endures Poor Reviews and Bad Ratings After Two Weeks

Welp!

Four episodes in and ‘The Clash’ does not look too enticing to say the least. The GMA singing competition show is off to a poor start, both critically and commercially.

During the weekend of July 7, ‘The Clash”s ratings were at 19.4 and 19.6% on Saturday and Sunday respectively. On the other hand, ABS-CBN’s ‘Your Face Sounds Familiar Kids’ season 2 ended with 32.2 and 34.1%.

But it is not just the underwhelming ratings that hurt ‘The Clash’. From the moment it aired viewers complained about the bad lighting, shaky camera angles, awful sound quality and fake audience reactions.

Much of the blame was pointed to director Louie Ignacio. Despite the fact that he is one of the most in-demand directors in television, people can’t help but think why this man had to be at the helm of ‘The Clash’ when in fact he had been the culprit for the downfall of ‘Party Pilipinas’ several years ago.

And while GMA claimed that ‘The Clash”s pilot episode topped Twitter’s trending topics, the overwhelmingly negative reception to the program muted this achievement. But things only got worse for ‘The Clash’.

The second weekend of ‘The Clash’ last July 14-15 saw the program dip to 17.3% and 17.6% in the ratings. Meanwhile, ‘Your Face Sounds Familiar Kids’ remained consistent, posting figures of 33.4 and 32.4%.

There were still some negative reactions from netizens but the impact was less considerable from the first weekend. As a result, ‘The Clash’ became a non-factor on Twitter whereas ‘Your Face Sounds Familiar Kids’ got a boost thanks to Marco Masa’s winning portrayal of Enrique Gil.

The good news for ‘The Clash’ is that the competition still has a long way to go. Judging them as a flop after only four episodes may be a tad premature.

But how much longer can the viewers tolerate a mess of a talent show? Unless certain improvements are to be made in terms of presentation, public sentiment against ‘The Clash’ will only grow from hereon.

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