Love in the Moonlight Marks Return of Asianovelas to ABS-CBN Primetime Bida

For the first time in nearly two years, a Koreanovela will occupy the penultimate slot on ABS-CBN’s Primetime Bida.

Tonight will mark the premiere of the popular Korean series ‘Love in the Moonlight’, starring Park Bo Gum and Kim Yoo Jung. The series enjoyed an impressive run in its native Korea, and it won a number of awards such as Best Couple, Best Excellent Actress, and Best Actor awards in the 2016 KBS Drama Awards.

Prior to ‘Love in the Moonlight’, Primetime Bida has not had a Korean drama since ‘My Lovely Girl’, whose last episode was aired in June 2015. In between, two seasons of ‘Pinoy Big Brother’ (737, Lucky 7), the teleserye ‘You’re My Home’, and the American series ‘Jane the Virgin’ were aired on that slot.

‘Love in the Moonlight’ is just one of several Korean dramas whose rights were acquired by ABS-CBN a few weeks ago. Others in the pipeline include  ‘Legend of the Blue Sea’, ‘Hwarang’, ‘Goblin’, ‘Weightlifting Fairy Kim Bok-joo’, ‘W’ and ‘Doctors’.

In premiering ‘Love in the Moonlight’, ABS-CBN crushed the notion that Asianovelas on Channel 2 were essentially extinct. Their last Korean drama was ‘My Love Donna’ last year, and many thought the network finally moved on from the genre once sister channel CineMo began to import its own set of Koreanovelas later that year.

Instead, ABS-CBN surprised many, including Koreanovela fans, by acquiring the aforementioned hit Korean dramas. And considering how rival GMA loaded themselves up with more Asianovelas (including those airing on sister station GMA News TV), ABS-CBN made it clear that they are still indeed the ‘First and True Home of Asianovelas’.

The question now is whether or not ‘Love in the Moonlight”s success in Korea will translate over to the Philippines. With ABS-CBN having not aired a Koreanovela on primetime in nearly two years, this will be a huge test to see if their decision to bring them back is all worth it.

‘Love in the Moonlight’ airs weeknights after ‘A Love to Last’ on ABS-CBN Primetime Bida.

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American Series Return to ABS-CBN via Jane the Virgin

The unthinkable has happened.

On March 28, ABS-CBN will bring ‘Jane the Virgin’ to Channel 2 as a replacement to ‘You’re My Home’. This will mark the first time in over a decade that Channel 2 had an American series on its lineup.

‘Jane the Virgin’ stars Gina Rodriguez as the titular 23-year-old virgin woman. She was accidentally inseminated artificially with sperm samples of a wealthy and married hotel owner Rafael (played by Justin Baldoni), disrupting her plans of keeping her virginity.

The incident eventually led to the two becoming a couple and raising a child of their own. Still, it didn’t help that her plans to marry her detective boyfriend (Brett Dier) ended in ruin because of it.

In the United States, ‘Jane the Virgin’ airs on the CW and has a total of two seasons and 36 episodes since premiering in the autumn of 2014. It was recently renewed for a third season thanks to good ratings and positive reviews.

Due to the fact that ‘Jane the Virgin’, like all other American series, airs weekly and only on a seasonal basis, broadcasting the series will be a problem for ABS-CBN. Because of that, they might need to produce or import a replacement as soon as possible, due to these circumstances.

And even if ‘Jane the Virgin’ was renewed for another season or two, the Kapamilya network may not even make a long-term commitment. That said, their decision to air ‘Jane the Virgin’ will depend on its performance and how willing are they to take a risk.

The truth is, Filipino viewers have no penchant for patience, and for ABS-CBN, this may turn out to be a big mistake. After all, such seasonal series only caters to the upper and middle class, and for a station with a mass following, this might not help at all.

‘Jane the Virgin’, dubbed in Filipino, airs weeknights starting March 28 after ‘The Story of Us’ on Primetime Bida.

FTT Advisory: From the Tube will take a break in observance of Holy Week. Regular posts resume on March 28. Have a wonderful and blessed Holy Week.

Shortened Final Week Awaits Little Nanay, You’re My Home

Only five episodes remain for ‘Little Nanay’ and ‘You’re My Home’.

Both series will officially conclude this Holy Wednesday, March 23. Since Maunday Thursday and Good Friday will feature special religious-themed programming, the final week of the two shows will be uncharacteristically abbreviated than usual.

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#LittleNanay will end soon. You would be my hardest goodbye among the cast. One of the reasons why I look forward to tapings is because I'll be with you. I enjoy being with you, sharing scenes with you, cos I feel you genuinely care for me! Like the way you wipe my tears after a crying scene, and follow me wherever I go until I'm alright! I'll miss your lambings! Running to me, jumping onto my lap and just cuddling with me! You are my star! You are #LittleNanay's brightest star! ⭐️ I love you Chlaui, so much! @chlauidenise_official

A post shared by Kris Bernal (@krisbernal) on Feb 21, 2016 at 7:21am PST

GMA’s ‘Little Nanay’ first aired on November 16, 2015, and will have run for 129 episodes by the time it ends. The series starred Kris Bernal, Chlaui Malayao, Nora Aunor and Eddie Garcia, among others.

‘Little Nanay’ was pitted against ‘Pangako Sa ‘Yo’ from the moment it premiered, but the series endured poor ratings against the KathNiel-starred drama. Not even a change of timeslot from January 11 onward helped change its fortunes, as they didn’t come close to the feats achieved by ‘FPJ’s Ang Probinsyano’.

On the other hand, ABS-CBN’s ‘You’re My Home’ first aired a week earlier, on November 9. The series, which starred Dawn Zulueta, Richard Gomez, Jessy Mendiola and JC de Vera, among others, will have a total of 136 episodes once it concludes.

‘You’re My Home’ was created essentially to take advantage of GMA’s weaker offerings during the late evening slot. While the series started slow, it has since earned respectable ratings, and helped consolidate the dominance of ABS-CBN during weekday primetime.

The conclusions of both ‘Little Nanay’ and ‘You’re My Home’ mark a rare occasion in which a drama series will end on Holy Wednesday. As mentioned earlier, regular programming on Maundy Thursday and Good Friday are set aside for religious-themed programs, hence the shorter final week.

That said, with only three episodes remaining before the Paschal Triduum kicks in, expect ‘Little Nanay’ and ‘You’re My Home’ to have a compelling conclusion. One can only hope that the two series will make a final impression as they enter the homestretch.

Slow Start for You’re My Home

‘You’re My Home’ is off to a slow start, losing to its Kapuso rivals during its first week. (Photo credit: PhilStar.com, ABS-CBN)

It seems that ABS-CBN is not used to airing a fifth primetime teleserye at 10:10 p.m.

This was the case when ‘You’re My Home’ premiered last week to replace the top-rated ‘Pinoy Big Brother: 737’. So far, the series is off to a slow start, mainly because viewers are still trying to get used to watching another teleserye at night.

The maiden episode of ‘You’re My Home’ last November 9 earned an 8.8% rating in Kantar. In contrast, ‘My Big Bossing’ on ‘Kapuso Primetime Cinema’ garnered a 10.6% rating.

The same held true in AGB Nielsen, although they only counted Mega Manila ratings. ‘You’re My Home’ finished with a 10.2% rating, compared to ‘My Big Bossing”s mark of 15.3%.

For the week, ‘You’re My Home’ only managed around 9% ratings in Kantar, compared to the average combined rating of 10.5% for ‘Kapuso Primetime Cinema’ and ‘Bubble Gang’. In AGB Nielsen, ‘You’re My Home’ averaged 5% less than its competitors on the Kapuso network.

Although ABS-CBN is starting to divert away from imported programs with this move, airing too many teleseryes on primetime appear to take its toll on viewers. Predecessor ‘Pinoy Big Brother: 737’, for example, performed well in the ratings, and that’s only because it aired as a reality show, thus providing a bit of a break for viewers.

Even the Asianovelas that preceded PBB performed well for the same reasons. That said, it’s hard to see why the Kapamilya network decided to gamble on yet another teleserye on Primetime Bida, despite the fact that it may create the possibility of a viewer’s burnout.

Nevertheless, it’s too early to tell how ‘You’re My Home’ will perform as the weeks wear on. Yes, it’s been only two weeks since it premiered, but ABS-CBN can only hope that the ratings will improve as the story intensifies.

The Demise of Asianovelas on ABS-CBN

Once known for introducing F4 (above) and ‘Meteor Garden’ to Filipino audiences, ABS-CBN has effectively ceased its importation of Asianovelas since the middle of this year. (Photo credit: Meteor Garden ABS-CBN Official Facebook)

Asianovelas on ABS-CBN are now a thing of the past.

The premiere of the teleserye ‘You’re My Home’ last November 9 signaled the end of an era. Gone are the days when ABS-CBN usually reserves the final spot of their weekday afternoon and evening blocks for Asianovelas.

Now they are leaning more towards local programming in an effort to make use of their deep roster of talents. This makes sense, considering that ABS-CBN has the resources and the technology to produce their own programs.

The last Asianovelas aired on ABS-CBN were ‘Let’s Get Married’ and ‘My Lovely Girl’, whose final episodes were aired on June 19 of this year. When the recently-concluded ‘Pinoy Big Brother: 737’ premiered on the weekday slots three days later, many thought this was only a temporary break for Asianovelas on the network.

As it turned out, ABS-CBN has bigger plans in mind. With so many programs currently kept under wraps, management thought it was best to finally devote more time to locally-produced shows.

This led to the entry of more recent teleseryes such as ‘Ningning’, ‘Doble Kara’, ‘All of Me’, ‘Walang Iwanan’, and the aforementioned ‘You’re My Home’. A few other programs are still being planned, with a target date set for early next year.

Today, the Prime Tanghali, Kapamilya Gold and Primetime Bida blocks air a combined total of nine teleseryes. More than half of the network’s roster of contract artists are currently utilized in these teleseryes, ranging from child stars like ‘Ningning”s Jana Agoncillo to forty-somethings like ‘You’re My Home”s Richard Gomez and Dawn Zulueta.

ABS-CBN’s new path should benefit the network in the years to come. Having recently launched ABS-CBN HD, they now strive to take advantage of this new technology by committing more towards local programs, with the intent of broadcasting a purely Filipino programming lineup in the near future.

As for Asianovelas, it’s now GMA’s responsibility to continue airing them. After all, they still have Heart of Asia mornings to keep fans company.

Note: ‘Angel Wings’ is excluded here as it is considered a spiritual successor of the long-running anthology series ‘Chinese Variety Show’. Asianovelas only refer to imported series from Eastern Asian countries that air on weekdays.

You’re My Home Premieres Tonight

ABS-CBN is adding a fifth teleserye to Primetime Bida’s already formidable lineup.

The latest entry on the block is ‘You’re My Home’, the long-awaited project of Richard Gomez and Dawn Zulueta. The series was first planned two years ago, but numerous casting and story changes delayed the project until this year.

The original cast of ‘You’re My Home’ would have featured Richard and Dawn along with Enchong Dee, Shaina Magdayao, Iza Calzado, Cherry Pie Picache, Ella Cruz and Francis Magundayao. Instead, ABS-CBN decided to start over and rework the casting process.

With the exception of Richard and Dawn, the rest of the cast will now feature Jessy Mendiola, JC de Vera, Tonton Gutierrez, Paul Salas, Precious Lara Quigaman, Assunta De Rossi, Jobelle Salvador, Mika Dela Cruz, Minnie Aguilar, Peewee O’Hara, Belle Mariano, Bugoy Carino, and Raikko Mateo. The series will be directed by Jerry Lopez Sineneng and Star Creatives will handle production.

‘You’re My Home”s story will revolve around a family’s search for a lost son and the questions that surround his disappearance. The Fontanilla family of Grace (Jessy), Gabriel (Richard), Marian (Dawn) and Rahm (Sam) will have to find a way to not only look for their son Vince (Paul), but also fix a relationship that was ruined by his disappearance.

As mentioned earlier, ‘You’re My Home’ will be the network’s fifth teleserye on the Primetime Bida block. Counting the three other teleseryes on Kapamilya Gold and the late-morning series ‘Ningning’, ABS-CBN will now have a total of nine teleseryes every weekday, further demonstrating the network’s depth, creativity and financial capabilities.

It will be interesting to see if five teleseryes on primetime will translate to better ratings. ‘You’re My Home’ may be a can’t miss, but whether or not it will whet viewers’ appetites in the late-evening remains to be seen.

‘You’re My Home’ premieres tonight after ‘On the Wings of Love’ on ABS-CBN’s Primetime Bida.