Slow Start for You’re My Home

‘You’re My Home’ is off to a slow start, losing to its Kapuso rivals during its first week. (Photo credit: PhilStar.com, ABS-CBN)

It seems that ABS-CBN is not used to airing a fifth primetime teleserye at 10:10 p.m.

This was the case when ‘You’re My Home’ premiered last week to replace the top-rated ‘Pinoy Big Brother: 737’. So far, the series is off to a slow start, mainly because viewers are still trying to get used to watching another teleserye at night.

The maiden episode of ‘You’re My Home’ last November 9 earned an 8.8% rating in Kantar. In contrast, ‘My Big Bossing’ on ‘Kapuso Primetime Cinema’ garnered a 10.6% rating.

The same held true in AGB Nielsen, although they only counted Mega Manila ratings. ‘You’re My Home’ finished with a 10.2% rating, compared to ‘My Big Bossing”s mark of 15.3%.

For the week, ‘You’re My Home’ only managed around 9% ratings in Kantar, compared to the average combined rating of 10.5% for ‘Kapuso Primetime Cinema’ and ‘Bubble Gang’. In AGB Nielsen, ‘You’re My Home’ averaged 5% less than its competitors on the Kapuso network.

Although ABS-CBN is starting to divert away from imported programs with this move, airing too many teleseryes on primetime appear to take its toll on viewers. Predecessor ‘Pinoy Big Brother: 737’, for example, performed well in the ratings, and that’s only because it aired as a reality show, thus providing a bit of a break for viewers.

Even the Asianovelas that preceded PBB performed well for the same reasons. That said, it’s hard to see why the Kapamilya network decided to gamble on yet another teleserye on Primetime Bida, despite the fact that it may create the possibility of a viewer’s burnout.

Nevertheless, it’s too early to tell how ‘You’re My Home’ will perform as the weeks wear on. Yes, it’s been only two weeks since it premiered, but ABS-CBN can only hope that the ratings will improve as the story intensifies.

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You’re My Home Premieres Tonight

ABS-CBN is adding a fifth teleserye to Primetime Bida’s already formidable lineup.

The latest entry on the block is ‘You’re My Home’, the long-awaited project of Richard Gomez and Dawn Zulueta. The series was first planned two years ago, but numerous casting and story changes delayed the project until this year.

The original cast of ‘You’re My Home’ would have featured Richard and Dawn along with Enchong Dee, Shaina Magdayao, Iza Calzado, Cherry Pie Picache, Ella Cruz and Francis Magundayao. Instead, ABS-CBN decided to start over and rework the casting process.

With the exception of Richard and Dawn, the rest of the cast will now feature Jessy Mendiola, JC de Vera, Tonton Gutierrez, Paul Salas, Precious Lara Quigaman, Assunta De Rossi, Jobelle Salvador, Mika Dela Cruz, Minnie Aguilar, Peewee O’Hara, Belle Mariano, Bugoy Carino, and Raikko Mateo. The series will be directed by Jerry Lopez Sineneng and Star Creatives will handle production.

‘You’re My Home”s story will revolve around a family’s search for a lost son and the questions that surround his disappearance. The Fontanilla family of Grace (Jessy), Gabriel (Richard), Marian (Dawn) and Rahm (Sam) will have to find a way to not only look for their son Vince (Paul), but also fix a relationship that was ruined by his disappearance.

As mentioned earlier, ‘You’re My Home’ will be the network’s fifth teleserye on the Primetime Bida block. Counting the three other teleseryes on Kapamilya Gold and the late-morning series ‘Ningning’, ABS-CBN will now have a total of nine teleseryes every weekday, further demonstrating the network’s depth, creativity and financial capabilities.

It will be interesting to see if five teleseryes on primetime will translate to better ratings. ‘You’re My Home’ may be a can’t miss, but whether or not it will whet viewers’ appetites in the late-evening remains to be seen.

‘You’re My Home’ premieres tonight after ‘On the Wings of Love’ on ABS-CBN’s Primetime Bida.