A new era is now underway within Solar Entertainment.
At 8:00 p.m. last Sunday, October 16, the new look of four Solar Entertainment channels were simultaneously unveiled to the general public. The four channels are as follows:
Basketball TV
(logo courtesy of Solar Entertainment)
BTV’s new logo is a stylistic departure from the NBA-inspired original logo. The ‘b’ from the first logo was retained, along with the addition of a red triangle and the acronym ‘TV’ above it.
The new look coincides with the network’s 10th anniversary, which BTV is currently celebrating throughout the year. The hashtag for BTV’s rebrand and anniversary celebration is #ADecadeUnmatched.
Solar Sports
(logo courtesy of Solar Entertainment)
The new logo of Solar Sports is also a stylistic departure from previous logos. This time, the ‘sun’ logo that has been the network’s trademark for 14 years was retired, and in its place is a modernized ‘S’ in maroon, yellow and black colors.
With the new rebrand also comes an improved lineup of programs, as Solar Sports begins to give greater attention towards local sporting events, both at the professional and at the grassroots level. The hashtag #Reinforced reflects the new approach that Solar Sports now takes in its programming.
ETC
(logo courtesy of Solar Entertainment)
ETC decided to go pink, blue and teal with its new look. In line with the latest rebrand, ETC decided to promote themselves as the ‘feistier’ network, and even unveiled the hashtag #feistierETC to hype this new approach.
Despite the change in imagery, the network’s scope towards female-oriented programming will remain unchanged, save for some new programs.
2nd Avenue
(logo courtesy of Solar Entertainment)
2nd Avenue decided to go orange and black for its new look. Not only that, 2nd Avenue promoted its rebrand with the hashtag #DelightfullyReal.
2nd Avenue’s family-oriented programming will remain unaffected despite the change of image. Of course, there will be some new programs to boot.
According to Solar Entertainment chief Wilson Tieng, it was an effort done separately by the stations, as it intends to boost viewership and keep up with modern trends. With advancements in technology continuing to play a huge role in the changes in people’s lives, it’s only perfect timing that Solar decides to embark on this approach, knowing that a new look can entice more viewers to watch.
Although many looked forward to a wholesale change in all Solar Entertainment channels, only three networks decided to keep their current look intact. As of today, Jack TV, CT and NBA Premium TV remained unchanged as far as on-air identity goes.
Still, the new look of the four Solar Entertainment channels should be enticing to see. Hopefully the new look will result in an improved experience for its viewers; after all, Solar Entertainment deserves nothing more than a thumbs-up for its efforts.
From the Tube 
Well the biggest news about this new era for Solar is that Ms.Universe 2016 which will be held in the Philippines will now air on ETC after acquiring the broadcast rights from ABS-CBN who was the official Philippine broadcaster to the pageant from 2010-2015.
There is a reason why ABS decided not to renew: the upcoming Miss U in Manila will start at 5 a.m. (article below), and such a start could pose a conflict with Umagang Kay Ganda. As much as ABS wants to air it live, they can’t do so out of respect to their morning news program.
http://cnnphilippines.com/lifestyle/2016/11/04/Miss-Universe-2016-Philippines.html
Unfortunately for ETC, they do not have the mass appeal that ABS has, owing to the station’s assignment on UHF free TV and its female-centric programming. So for those watching Miss U this early, it’s going to be a daunting affair as far as accessibility and body clock is concerned.
Well, suprisingly naurong ito from 5am to 8am na. Ang Solar naman ay mag-nenegotiate sa mga local networks, particularly GMA and TV5 to cover the event (while pre-pageant activities naman ang icocover ng TV5).
So may chance ang ABS-CBN para dyan.
Essentially, Solar will play the role of blocktimer for Miss U, knowing that ETC has limited range due to its status as a low-power UHF station. Thus, kailangan talaga ng mga malalaking networks for purposes of wide coverage.