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In 100 Words: TV5’s ‘Choose Courage’ Station ID

TV5 under Chot Reyes is all about ‘courage’.

The network’s latest station ID was unveiled two weeks ago, and it featured the network’s newest offerings summarized in a one-minute film. The message of the station ID was simple: people should always overcome challenges and find the strength to escape fear.

As far as the station ID goes, the message may be prophetic, but what is the point when there are still some weaknesses to address. Remember the talk about TV shopping and News5 show reruns, not to mention all the problems that AksyonTV faces?

That said, unless Chot Reyes addresses these glaring issues, the ‘Choose Courage’ slogan that TV5 projects this year will not apply today. Until then, TV5 must take the long road in order to prove that they are indeed ‘courageous’.

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ABS-CBN Wins All Timeslots Last Monday According to Kantar

Not even AlDub’s much-anticipated primetime debut can stop ABS-CBN from reaching an immaculate record.

On Monday, February 27, all ABS-CBN programs defeated their respective GMA counterparts in the ratings, according to Kantar Media. This includes a rare victory for ‘Magandang Buhay’ (8.1%), as it swept all of GMA’s Astig Authority block (‘Ghost Fighter’ (5.9%), ‘Pokemon XY’ (6.7%) and ‘Bleach’ (7.3%)) and the European fantasy series ‘Wolfblood’ (6.8%).

As always, ABS-CBN’s usual suspects dominate the list, with the network continuing to prevail from late morning to late night. Six of the top ten slots belong to ABS-CBN programs, with ‘Ang Probinsyano”s 42.8% leading the way.

Even the network’s programs in the wee hours earned a victory as well. The 4:00-5:30 a.m. slot was won by ‘O Shopping’ (0.4%) and a rerun of ‘Mga Kwento ni Marc Logan’ (1 %) over ‘Reporters Notebook’ (0.9%), while the 11:45-1:00 a.m. slot was won by ‘Mission Possible’ (1.8%) and ‘O Shopping’ (0.9%) over ‘The 700 Club Asia’ (1.2%) and ‘EZ Shop’ (0.6%) respectively.

But the highlight of the day was the matchup between newcomer ‘Destined to Be Yours’ and ‘My Dear Heart’. The former, starring Alden Richards and Maine Mendoza, entered the night with high expectations, and considering the duo’s popularity in the last two years, the series was poised to get off to a sizzling start.

Instead, it was fellow young star Ria Atayde who turned heads. Her debut as Margaret’s (Coney Reyes) daughter Gia helped ‘My Dear Heart’ defeat ‘Destined to Be Yours’ 29.1 to 20.2%.

And finally, two shows that are normally affected by ABS-CBN Regional’s own programming managed to beat the odds. Both ‘Umagang Kay Ganda’ (5.2%) and ‘Minute to Win It’ (14%) prevailed over ‘Unang Hirit’ (4 %) and ‘Wowowin’ (13.7%) respectively, despite getting preempted by ABS-CBN Regional morning shows and ANR-produced ‘TV Patrol’.

Overall, it was thorough domination on the part of ABS-CBN. No one knows when will this rare wire-to-wire win will take place again, but one thing is for sure: ABS-CBN continues to reign as the Philippines’ top network.

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Examining Chot Reyes’ Plans for TV5

The Chot Reyes era on TV5 is indeed underway.

Upon his ascension to the position of chief executive officer late last year, Chot vowed to make some sweeping changes to TV5. After all, 2016 was a poor year for the Kapatid network, one marked by the ill-fated VIVA partnership, loss of revenue and programming quality, and streamlining of operations.

This year, TV5 has a new set of programs coming up, one that will include the return of the beloved AniMEGA block. However, this is only a portion of a much-needed overhaul, one that will also include sister UHF station AksyonTV and FM radio station Radyo5 92.3 News FM.

More on AksyonTV and Radyo5 in an upcoming article. In the meantime, here is the master plan that Chot Reyes conceived for TV5 this 2017.

AniMEGA

AniMEGA has long been a staple of TV5’s programming, having been aired since the rebrand in 2008. Unfortunately, it has run on and off for the past several years, to the point that anime fans were increasingly fed up by TV5’s constant mishandling of the block.

Its return this year should give anime fans a new reason to watch, with series such as ‘Attack on Titan: Junior High’, ‘Kantai Collection’, ‘Myriad Colors Phantom World’, ‘Knights of Sidonia’ and ‘Uta no Prince-sama Maji 1000%’ airing on TV5 soon. Hopefully TV5 will no longer regret about reviving AniMEGA ever again.

Brillante Mendoza Presents

The dissolution of TV5’s entertainment department forced the network to rely on outside sources. One of them will be director Brillante Mendoza, who will produce several made-for-TV films and mini-series as part of the ‘Brillante Mendoza Presents’ umbrella.

These days, TV5’s entertainment fare is exclusive to digital media under the Digital5 banner (e.g. ‘Kontrabando’, ‘Forever Sucks’). The addition of Brillante Mendoza, however, made it clear that TV5 is not done collaborating on homegrown entertainment fare on TV.

Philippines’ Next Top Model

It had been nearly a decade since ‘Philippines’ Next Top Model’ aired on TV (via RPN-9). This year, TV5 will revive the said modeling reality show, though it remains to be seen if TV5’s version will be a second cycle or a rebooted first cycle.

TV5 is no stranger to the ‘Top Model’ series, having aired ‘Asia’s Next Top Model’ a few years ago. However, PNTM’s status as either a TV5-produced show or a blocktimer remains to be seen, so stay tuned.

More Tagalized American Series

Finally, TV5 will air new American action series, which will obviously be dubbed in Filipino. Two of them, ‘Supergirl’ and ‘Quantico’, are expected to air during the first quarter of this year.

Of course, TV5 will still air other ongoing series such as ‘Smallville’, ‘Supernatural’ and ‘The Walking Dead’. But for 2017, the women of ‘Supergirl’ and ‘Quantico’ will be in charge.

TV5 is expected to unveil more game-changing programs in the months to come. But at this point, the pieces are now firmly in place, as TV5 vows to be a different station this 2017.

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What If: Action Movies and Programs on AksyonTV?

TV5's Tagalized American action films and programs could give AksyonTV a little boost given the latter's irrelevance of late. (Photo courtesy of TV5)

AksyonTV’s airing of Tagalized American action movies and shows from TV5 could give S+A a run for its money, if they want to proceed with this plan. (Photo courtesy of TV5)

Action movies and canned shows on AksyonTV? Why not.

Much has been said about AksyonTV’s increasingly declining quality in the six years since its debut. From its glory days as the first 24/7 all-Filipino news channel, to the current channel that lacks any identity whatsoever, the short but informative history of AksyonTV has been well-documented.

But other than the occasional outpouring of live or tape-delayed sporting events, not to mention a few surviving Radyo5 and TV5 simulcasts, AksyonTV has nothing else to offer. Every day, the station fills its vacant hours with infomercials from EZ Shop, Shop Japan and Shop TV, as well as defunct News5 original programs, much to the dismay of this writer.

As time went by, many proposals to reinvent the channel were made, with the rebrand of AksyonTV into the all-sports channel AKTV (the former name of the IBC-13 blocktimer) the most prominent of all. But like all proposals, any hope of materializing could fall into deaf ears.

If the proposal of turning AksyonTV into an all-sports channel doesn’t work out, perhaps a more radical programming change is needed for this seemingly moribund channel to survive. And that means bringing in a piece of TV5’s entertainment shows to AksyonTV.

With so many vacant hours to offer during idle periods, AksyonTV could use these times to air Tagalized foreign movies under the MovieMax sa AksyonTV banner. Modeling it after S+A’s Action Movie Zone block with an emphasis on action and superhero films is a more likely scenario given AksyonTV’s possible rivalry with ABS-CBN’s sister channel.

AksyonTV could also use this time to reair TV5’s canned foreign programs, if not add new titles. Considering that shows such as ‘Supernatural’, ‘Arrow’, ‘The Walking Dead’ and ‘Teen Wolf’ fall into the action category, this seems like a perfect fit as well.

These are just possible scenarios, but if AksyonTV wants to survive, these shows could help them do so. After all, no one wants to see a channel that is ‘walang kwenta’ and irrelevant in this day and age.

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MMFF in Challenging Position With Emphasis on Quality

MMFF mainstays such as 'Enteng Kabisote' are a thing of the past as organizers emphasize more on quality than commercial success in this year's filmfest. (Photo credit: Cebu Daily News)

Without blockbuster franchises and stars such as Vic Sotto’s ‘Enteng Kabisote’ series, the new-look MMFF faces an uphill battle this year. (Photo credit: Cebu Daily News)

This is a From the Tube special report. The views and opinions expressed in this article are that of the author and do not reflect those of the Metro Manila Film Festival.

This year’s Metro Manila Film Festival will be a different experience for moviegoers and viewers alike.

Gone are the top drawers, big-spending production outfits and movie franchises that made the MMFF an annual Christmas tradition. Instead, the eight official full-length films will feature mostly independent productions, some of which were previously screened in other film festivals around the world.

The eight entries are:

  • Ang Babae sa Septic Tank 2: #ForeverIsNotEnough – directed by Marlon Rivera; stars Eugene Domingo, Jericho Rosales, Kean Cipriano, Khalil Ramos, and Cai Cortez
  • Die Beautiful – directed by Jun Robles Lana; stars Paolo Ballesteros, Joel Torre, Gladys Reyes, Luis Alandy, Albie Casiño, and Iza Calzado
  • Kabisera – directed by Arturo San Agustin and Real Florido; stars Ms. Nora Aunor, Ricky Davao, JC De Vera, Luis Alandy, Jason Abalos, and RJ Agustin
  • Oro – directed by Alvin Yapan; stars Irma Adlawan, Mercedes Cabral, and Joem Bascon
  • Saving Sally – directed by Avid Liongoren; stars Rhian Ramos, and Enzo Marcos
  • Seklusyon – directed by Erik Matti; stars Rhed Bustamante, Phoebe Walker, Elora Espano, Neil Ryan Sese, Ronnie Alonte, Lou Veloso, Dominique Roque, John Vic De Guzman, and JR Versales
  • Sunday Beauty Queen – directed by Babyruth Villarama Gutierrez; stars Hazel Perdido, Cherrie Mae Bretana, Mylyn Jacobo, Leo Selomenio, and Rudelyn Acosta
  • Vince & Kath & James – directed by Ted Boborol; stars Julia Barretto, Joshua Garcia, and Ronnie Alonte

The selections were based on the following criteria: story, audience appeal and overall impact (40%); cinematic attributes or technical expertise (40%); global appeal (10%); and Filipino sensibility (10%). In essence, the MMFF organizers wanted to feature a greater emphasis on quality rather than commercialism alone.

Even though the change in approach is crucial in providing a more even playing field, promoting these films could pose a challenge. Many of the films were produced by independent companies, while a majority of them feature second or third-tier actors, some of whom are relative unknowns.

Let’s face it, while Eugene Domingo has box-office potential (‘Ang Babae sa Septic Tank’ raked in millions during its initial run), she is no Vic Sotto or Vice Ganda. And while Julia Barretto and Joshua Garcia are not a bad tandem, they are no AlDub or KathNiel in the appeal department.

The major television networks such as ABS-CBN and GMA, once major players in the MMFF, are in a similar predicament. In previous years, both played a big role in the success of MMFF entries, but with this year’s field, they may not be a factor at all.

This does not mean that all eight films are bad, however. They are still worth watching as far as moviegoers go, but it will be up to them to become seriously interested with these entries.

Come Christmas Day, all eyes will be on the eight Metro Manila Film Festival entries. Still, it remains to be seen if this year’s filmfest will be a blockbuster or a flop.

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TV5 A Wreck Under the MVP Ownership

Manny V. Pangilinan’s ambitious ventures turned out to be disastrous for TV5, and the network is now on an identity crisis. (Photo credit: Philstar.com)

Any improvement on TV5 is now an impossible dream.

In just two weeks, TV5 went from being a promising station to a shell of its former self. Even sister station AksyonTV is feeling the sting of TV5’s seeming downfall.

Much of the blame is centered on its owner, Manny V. Pangilinan. The businessman known as MVP purchased TV5 back in 2010 and was promised to improve the station in a few years’ time.

But instead of upgrading its signal strength and nationwide reach (a weakness of the then-ABC 5 during the ownership of Tonyboy Cojuangco), Pangilinan chose to revamp TV5’s programming and facilities in order to better compete with ABS-CBN and GMA. Unfortunately, MVP’s ambitious moves did not result in immediate success, and TV5 soon encountered turbulence.

TV5 first tried to form its own stable of artists (mostly veterans like Sharon Cuneta and Willie Revillame), and produced some programs that could have given ABS-CBN and GMA a run for their money. It failed, and not even the intervention of Vic del Rosario and VIVA Entertainment made a difference.

The Kapatid network then acquired the broadcast rights to some big-name sporting events (e.g. PBA, Olympics, FIBA World Cup) and even managed to strike a blocktime deal with IBC-13 (named AKTV) to aid in his quest. However, AKTV was a financial failure, and Sports5 had no choice but to air them on TV5 and AksyonTV, which proved to be detrimental to both networks.

Next in TV5’s agenda was the improvement of its news division, thus the establishment of AksyonTV and Radyo5 92.3 News FM. Despite the numerous awards given to them, News5 was criticized for its overemphasis on tabloid-style news reporting, as well as mismanagement from within.

Finally, TV5 invested in the satellite subscription service Cignal, and by 2015, it reached its target of 1 million subscribers. Still, its channel lineup remains paltry in comparison to its older cable competitor SkyCable.

Overall, the attempt to turn TV5 into a broadcast giant in the mold of ABS-CBN and GMA turned out to be a failure. Today, their programming as a whole is back to what the Cojuangco-era ABC 5 used to air, with a lot of TV shopping blocks, imported programming and movies, and in the case of Radyo5 92.3 News FM, too many vacant slots.

Now that TV5 is back to where they started, what will be the next move for MVP? Having wasted a lot of money making some ambitious yet unsuccessful ventures, it’s about time for his network to tear down and start over, or else the inevitability of bankruptcy or sale will soon hang over his head.

The next move starts now, MVP. Do the right thing and save TV5 from collapse.

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