drama, entertainment, Philippines, television

Struggling Kapamilya Gold Needs a Boost

Thanks to ‘Ika-6 na Utos’ and succeeding dramas ‘Impostora’ and ‘Haplos’, GMA Afternoon Prime suddenly looked imposingly strong against ABS-CBN’s Kapamilya Gold. (Photo credit: GMA Network)

The struggle is indeed real.

ABS-CBN’s Kapamilya Gold block has hit a rough patch of late. In the last several weeks, teleseryes ‘Pusong Ligaw’, ‘The Better Half’ and its replacement ‘The Promise of Forever’ scored fewer ratings than GMA Afternoon Prime counterparts ‘Ika-6 na Utos’, ‘Impostora’ and ‘Haplos’.

Although the three series did have a few winning moments, it was clear that the momentum is now on GMA’s side. ABS-CBN may be the better network overall, but their issues in the afternoon slots are causing plenty of concerns.

One reason why GMA suddenly became winnable in the afternoon is ‘Ika-6 na Utos’, the popular yet at times campy drama series starring Sunshine Dizon, Ryza Cenon and Gabby Concepcion. Since March, the series earned ratings of 15 to 18%, good enough to give ‘It’s Showtime’ plenty of fits.

In a previous article, From the Tube discussed how ‘Ika-6 na Utos’ was able to win the hearts of viewers while at the same time exposes ABS-CBN’s weaknesses in the afternoon slots. Although ‘It’s Showtime’ recently countered by replacing ‘Tawag ng Tanghalan’ with ‘Miss Q&A’ as the noontime show’s final segment, it still had a hard time cracking ‘Ika-6 na Utos” armor.

The success of ‘Ika-6 na Utos’ has since spread like wildfire to the two succeeding GMA Afternoon Prime series. From late August onwards, ‘Impostora’ and ‘Haplos’ earned better ratings than ‘Pusong Ligaw’ and ‘The Better Half’, and even though the latter was then replaced by ‘The Promise of Forever’, the results were mostly the same.

If ABS-CBN wants to restore order within Kapamilya Gold, drastic measures must be implemented. Going back to a three-teleserye setup is what the network desperately needs at this point, but in order to do that, they need to make some sacrifices.

For one, they must convince ‘It’s Showtime’ to either cut a portion of their airtime or return to the pre-noontime slot. Regarding the third teleserye, a possible option for that would be ‘Ikaw Lang ang Iibigin’, which despite earning good ratings in the pre-noontime slot, has a more serious storyline than its predecessors and is better equipped for the afternoon slot.

Would it be better to see Kim Chiu, Gerald Anderson, Jake Cuenca and Coleen Garcia go up against Sunshine Dizon, Ryza Cenon and Gabby Concepcion? Perhaps, but given ABS-CBN’s pre-noontime dominance, that potential matchup between ‘Ikaw Lang ang Iibigin’ and ‘Ika-6 na Utos’ will only be just that, a fantasy.

Still, the sudden change of fortune on Kapamilya Gold should give the ABS-CBN brass some sense of urgency. After all, despite their success, there are always holes with which the opponent will take advantage of, and ABS-CBN should be aware of that.

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drama, entertainment, Philippines, television

Can The Promise of Forever Help Reverse Kapamilya Gold’s Slide?

ABS-CBN may be the country’s most-watched network last month, but weekday afternoons are a different story.

Over the last few weeks, GMA’s Afternoon Prime became the most-watched block from 2:30 p.m. to 5:45 p.m. While ‘Ika-6 na Utos’ remains the most-watched program during weekday afternoons, its follow-up dramas ‘Impostora’ and ‘Haplos’ were not far behind in dispatching the opposition.

The recent change of fortune in the weekday afternoon slots should cause plenty of concern within the ABS-CBN camp. Both ‘Pusong Ligaw’ and the soon-to-conclude ‘The Better Half’ were derisively labeled ‘kabitseryes’, and viewers became fed up with the direction ABS-CBN is taking.

Looking to address concerns that Kapamilya Gold is becoming increasingly stale, ABS-CBN decided to change things up with a new teleserye that is drastically different from the recent norm. Enter ‘The Promise of Forever’, starring Paulo Avelino and the network’s new addition Ritz Azul.

‘The Promise of Forever’ tells the story of Nicolas (Paulo), an immortal man who saves Sophia (Ritz) from a burning house and years later fall in love with each other. However, inside Nicolas lies a curse that prevents him from entering into a relationship while at the same time preventing him from feeling the pain of loss.

Moreover, Sophia’s lover Philip (Ejay Falcon) and Nicolas’ descendant Marlon (Tonton Gutierrez) were out to ruin their lives. With that in mind, it will be up to Nicolas to overcome the curse while preserving his relationship with Sophia.

‘The Promise of Forever’ will also star Cherry Pie Picache, Amy Austria, Benjie Paras, Susan Africa, Ynna Asistio, and Nico Antonio. It will be directed by Darnel Villaflor and Hannah Espia.

The lead-up to the premiere of ‘The Promise of Forever’ is a cautionary tale of biding one’s time. A trade trailer for the series was released in November of last year, but it took nearly ten months before ABS-CBN realized that the time is finally right.

However, with Kapamilya Gold mired in a slump, is ‘The Promise of Forever’ worth the long wait? One can only hope that this series will turn things around for the suddenly beleaguered block and in turn restore the faith of viewers that had betrayed the network of late.

‘The Promise of Forever’ airs weekday afternoons on ABS-CBN’s Kapamilya Gold. Timeslot to be determined.

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The Better Half Nears Its All-or-Nothing Finale

Call it the ‘All-or-Nothing’ finale.

On Friday, September 8, ABS-CBN’s long-running afternoon drama ‘The Better Half’ will air its final episode. The series, starring Shaina Magdayao, Carlo Aquino, JC de Vera and Denise Laurel, has been on the air since February 13, and even though it was a great series, there were some bumps on the road they had to endure.

When it first premiered, ‘The Better Half’ was following in the footsteps of ‘Doble Kara’, an ABS-CBN afternoon drama series that lasted over a year. However, ABS-CBN tempered expectations for the former, realizing that it’s not going to be easy following a series that was overwhelmingly long and successful.

Four different opponents from GMA’s Afternoon Prime faced ‘The Better Half’. Between February 13 and April 21, ‘The Better Half’ was slotted in Kapamilya Gold’s leadoff position and fared particularly well against ‘Hahamakin ang Lahat’ and ‘Legally Blind’.

But from April 24 onwards, ABS-CBN moved ‘The Better Half’ to the second slot in order to accommodate ‘Pusong Ligaw’. Despite the change of timeslot, ‘The Better Half’ maintained its dominance, dispatching the rather short-lived GMA afternoon series ‘D’Originals’ in the process.

‘Haplos’ then became the fourth and final opponent of ‘The Better Half’, and at first, the latter’s winning ways continued. However, a late August slump drastically changed ‘The Better Half”s fortunes, prompting ABS-CBN to finally pull the plug.

While ‘The Better Half’ was mostly dominant in a run that spanned 147 episodes, the recent decline it endured made it clear that it has seen better days. ABS-CBN would have been wise to end ‘The Better Half’ while still on a roll, but alas, they allowed the series to stay too long and fall from its wheels.

Regardless of how it finished, the Kapamilya network should be proud of what ‘The Better Half’ was able to do. The series may have enhanced the reputations of established lead actors Shaina Magdayao, JC de Vera and Denise Laurel, but for Carlo Aquino, the return to the star-studded limelight was worth the price of admission.

Come this Friday, a shocking finish awaits viewers of ‘The Better Half’. But it remains to be seen if it will end with either a bang or a whimper.

 

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Epic Fail: GMA Airs Teleseryes on SONA Day

It was mostly memorable State of the Nation Address for President Rodrigo Duterte.

The speech lasted a better part of two hours, nearly half of which deviated from the original script and contained some profanity. Most major and minor Philippine television and radio networks went all out to deliver the most comprehensive wall-to-wall coverage of the SONA.

Unfortunately, there is one network that failed to take the SONA seriously. Enter GMA Channel 7.

While most networks were busy dealing with Duterte’s State of the Nation Address, GMA simply stood pat and did virtually nothing. From 2:30 to 4:15 p.m., they aired afternoon teleseryes ‘Ika-6 na Utos’, ‘Impostora’ and ‘Haplos’ on the day of the SONA, an uncharacteristic deviation from more recent years.

Consequentially, when the time to air the actual SONA arrived, ‘Haplos’ was cut short 15 minutes in. After that, Pia Arcangel, not Mike Enriquez, Mel Tiangco and Vicky Morales, was at the scene to present a somewhat brief pre-speech and post-speech report of the SONA.

If that is not enough for Felipe Gozon and company, it was sister station GMA News TV that actually picked up the slack. Channel 11’s coverage, which was anchored by Jessica Soho and Arnold Clavio, was a redemption of sorts for the network after their inability to air an extensive coverage of the SONA the past two years.

Overall, GMA’s decision to air teleseryes on SONA day came back to haunt them. The network’s programming organizers underestimated the SONA’s unpredictable nature, as evidenced by the fact that the SONA ended well before 6:30 p.m.

As a result of the SONA’s lengthy duration, Monday’s episode of ‘Haplos’ was left unfinished, and it remains to be seen if GMA will reair that very episode in full later today. Had they become aware of its unpredictability, they could have preempted all of their afternoon teleseryes and devote themselves to the SONA instead of leaving one of them incomplete.

In the end, GMA’s latest gaffe should be a harsh lesson for everyone involved. One can only hope that they will learn from this mistake and do the right thing come the 2018 State of the Nation Address.

Otherwise, expect more of the same jokes from critics and haters alike. That said, good luck GMA in correcting this failure.

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The Better Half’s Next Challenger: Haplos

Hot or cold is the description of ‘The Better Half’s ratings of late.

The ongoing ABS-CBN afternoon drama consistently won the battle against the soon-to-be short-lived series ‘D’Originals’ since moving to the late afternoon slot. Despite that, the show’s ratings have fluctuated between 11% and 15%.

Still, a win is a win, and ABS-CBN is somewhat pleased with the way ‘The Better Half’ has performed. Come this Monday, however, a new challenger awaits.

Enter ‘Haplos’, GMA’s latest offering on the Afternoon Prime block. This upcoming series will be headlined by Sanya Lopez, Rocco Nacino, Thea Tolentino and Pancho Magno.

In ‘Haplos’, Sanya is Angela, a physical therapy undergraduate with a quiet and peaceful upbringing. She is in love with Gerald (Rocco), but unknown to her, she has a special gift that, when she is touched, can heal illnesses and emotional wounds.

Angela also caught the attention of Benedict (Pancho), a fitness instructor whose goal is to become a successful businessman with a trophy wife. But the biggest rival in her life turned out to be her half-sister Lucille (Thea), whose gift of darkness is used in an attempt to jeopardize Angela’s career and personal life.

‘Haplos’ also stars Patricia Javier, Emilio Garcia, Francine Prieto, Diva Montealba and Ms. Celia Rodriguez. The series will be directed by Gil Tejada Jr.

If the unpredictable ratings of ‘The Better Half’ is any indication, then GMA hopes that ‘Haplos’ will perform much better than ‘D’Originals’ did. However, a mere 11-12% or less in the ratings will not satisfy both the network and its viewers.

It will be interesting to see how the up-and-coming quartet of Sanya Lopez, Rocco Nacino, Thea Tolentino and Pancho Magno will perform in a leading role. Going up against ‘The Better Half”s veteran quartet of Shaina Magdayao, Carlo Aquino, Denise Laurel and JC de Vera will be a challenge, but if ‘Haplos’ provides a serious challenge, then it should bode well for them.

‘Haplos’ airs weekdays after ‘Impostora’ on GMA Afternoon Prime.

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New Version of Impostora to Air This Monday on GMA

A new version of ‘Impostora’ awaits viewers of GMA’s Afternoon Prime.

The upcoming series is loosely based on the original ‘Impostora’ that aired on the Kapuso network back in 2007. In that particular series, Iza Calzado and Sunshine Dizon played dual roles (Iza as twins Lara and the deformed Sara, and Sunshine as the wicked cousin Nessa and a surgically repaired version of Sara).

In turn, that 2007 version was based on the 1994 movie ‘Sa Isang Sulok ng mga Pangarap’, starring Alice Dixson. In each case, the protagonist was portrayed as an ugly duckling that was transformed into a vengeful beauty through facial reconstruction surgery.

For the 2017 version of ‘Impostora’, Kris Bernal will breathe life into two different individuals. At first, Kris will play the ugly street vendor Nimfa, but through plastic surgery, she will be transformed into the beautiful and rich woman named Rosette who seeks to escape from her husband Homer, played by Rafael Rosell.

‘Impostora’ will also star Ryan Eigenmann, Assunta de Rossi, Elizabeth Oropesa, Aicelle Santos, Vaness del Moral, Rita Daniela, Leandro Baldemor, Sinon Loresca, Yuan Francisco, Dayara Shane, and James Blanco. The series will be directed by Albert Langitan.

Initially, GMA announced that ‘Impostora’ was to begin on June 19, replacing ‘Legally Blind’. But the latter’s last-minute extension and change of ending forced the network to move its premiere to July 3.

Now that its run is about to begin, ‘Impostora’ is sure to face a very serious challenge. ABS-CBN afternoon series ‘Pusong Ligaw’ has enjoyed ratings of 16-17% in more recent episodes, and ‘Impostora’ has a daunting task of closing in, if not surpassing the former’s marks.

Come this Monday, it will be interesting to see how playing two characters of differing personalities will elevate the career of Kris Bernal. ‘Impostora’ may be her most serious series yet, but it could also be the one that she needs to become relevant again.

‘Impostora’ airs weekdays after ‘Ika-6 na Utos’ on GMA Afternoon Prime.

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