Tag Archives: Kantar Ratings

drama, entertainment, Philippines, reality show, talent show, television, variety show

The Kids’ Choice Fails to Deliver Despite Good Ratings

Call it a win that actually isn’t.

For ‘The Kids’ Choice’, it is true that they are winning in the ratings. But in hindsight, it is more of a moral defeat than an actual victory because the numbers tell more of a losing battle.

While Kantar figures suggest that last Sunday’s finale of ‘The Kids’ Choice’ was a success, in reality it is not. Its 26.8% rating was a major drop-off from the second season finale of ‘Your Face Sounds Familiar Kids’ which hit 45.6%.

In terms of overall performance from start to finish, ‘The Kids’ Choice’ failed to deliver as well. None of its episodes cracked the 30% barrier, with its highest-rated episode being the first which received 29%.

Again, this was a huge step back from ‘Your Face Sounds Familiar Kids’ which routinely hit the 30% mark or higher in its run. To make matters worse, GMA took advantage of ‘The Kids’ Choice”s ineptitude, as ‘The Clash’ came to within 1% of the latter in its finale last month.

With such a pitiful performance in spite of the show’s good ratings, it is no secret why ABS-CBN pulled the plug on ‘The Kids’ Choice’ after only 20 episodes. The concept may be original, but in the eyes of the viewers, the Just Kids League is simply too raw and too young to process some serious critical thinking.

Not even the shift from ordinary kids to celebrities last month made the difference. Overall, ‘The Kids’ Choice’ had potential written all over, but the execution left a lot to be desired.

To ABS-CBN’s credit, however, they at least gave it a try. A round of applause should dim all the pain.

Still, much like the ill-fated GMA talent show ‘Anak Ko Yan’ a few years ago, only a few will reminisce about ‘The Kids’ Choice’. This is one forgettable show that ABS-CBN would like to get rid of, and for good reason: it simply did not resonate with the masses.

Standard
drama, entertainment, Philippines, television

Faith Restored: Halik’s High Ratings a Godsend for ABS-CBN Primetime Bida

ABS-CBN finally got it right.

It turns out ‘Halik’ was the series ABS-CBN needed to resuscitate the fortunes of its much-maligned fourth slot on Primetime Bida. The October 25 episode of ‘Halik’ garnered a series-high 27.1% rating according to Kantar, besting rival series ‘Pamilya Roces’ by 16.5%.

The episode in question featured an intense confrontation between Lino (Jericho Rosales) and Ace (Sam Milby) over the latter’s act of cheating. During that scene, Lino caught Ace and Jade (Yam Concepcion) cheating on him and Jacky (Yen Santos), leading to a fight between Lino and Ace.

‘Halik’ also became the most-viewed program on iWant TV, reaching over two million views per week. Thursday’s episode also trended on Twitter and memes related to the aforementioned confrontation scene also spread on social media.

In many ways, this episode of ‘Halik’ encapsulates what the fourth slot of Primetime Bida is all about. For Kapamilya audiences here and abroad, this timeslot always tingle their senses whenever they see scenes of confrontation, jealousy, anger, sensuality and desire.

No offense to the lighter-themed dramas that were aired on the fourth slot (e.g. ‘On the Wings of Love’, ‘A Love to Last’), but it is obvious that viewers wanted something that will keep them awake and tense deep into the night. And if ‘Halik”s ratings are of any indication, they are probably right in their assessment.

First aired on August 13, ‘Halik”s ratings have been on a gradual upswing from the start. The series started with an 18.2% rating during its debut, reached 20% by the end of August, and peaked at 27.1% last Thursday.

That said, it will not be a surprise to see ‘Halik’ reach 30% in the near future. This series has been by far ABS-CBN’s best offering in the fourth slot and if it continues to please audiences, it might as well enjoy a long and fruitful run.

Standard
entertainment, Philippines, talk show, television

No Longer Trending: Has Gandang Gabi Vice Reached the Twilight?

Seems like ‘Gandang Gabi Vice’ has gone past its prime.

Once one of ABS-CBN’s most popular programs on Sundays, ‘Gandang Gabi Vice’ is now merely fighting to stay relevant. Recent episodes showed that ‘Gandang Gabi Vice’ only averages an 8% rating in Kantar, a far cry from its highest-rated episode on May 6, 2013 when it scored 23.7%.

Much of ‘Gandang Gabi Vice”s sudden decline is blamed on its exceedingly late timeslot. In the past, the show aired at around 10:00 or 10:15 p.m., but nowadays it is seen at around 10:50 or 11:00 p.m.

A late timeslot like that can take a toll on the viewers, especially if they have work or school for tomorrow. So much for sticking around.

‘Gandang Gabi Vice”s later-than-usual broadcast has something to do with ABS-CBN’s insistence to air a second talent/reality show on weekend primetime. Unfortunately, such an unforgiving formula is too much to take for the average viewer, as the current program ‘I Can See Your Voice’ is not even an impact player at this point.

Making matters worse for ABS-CBN is the fact that rival GMA program ‘Kapuso Mo, Jessica Soho’ is becoming more ‘trending’ than ever with unusual stories that would leave the audience astonished. And it helped that GMA allowed the show to air for two hours to keep viewers invested.

GMA’s extension of ‘Kapuso Mo, Jessica Soho’ is not by accident. Mainly due to Vice Ganda’s constant torment of its rivals to the point that GMA cancelled said shows without warning, the network decided to let Jessica Soho occupy that additional hour instead.

So far, it has worked. Not only did ‘Kapuso Mo, Jessica Soho’ lured a chunk of ABS-CBN’s audience away, it also unintentionally led to the ratings decline that ‘Gandang Gabi Vice’ faces to this day.

This Sunday, ‘Gandang Gabi Vice’ will feature newly-signed Kapamilya Regine Velasquez as its guest. But it remains to be seen if the show will recapture its glory days.

Standard
drama, entertainment, Philippines, suspense, television

‘The Cure’ Fails Its Experiment To Subside FPJAP Supervirus

Nine times the fail.

‘The Cure’ was no match for ‘Ang Probinsyano’ and it was not even close. The latter continued to dominate its timeslot with a near 30% ratings advantage over the former, and with Alden Richards’ ‘Victor Magtanggol’ waiting in the wings, how much longer can GMA take this humiliation?

More on this article on “Timow’s Turf”.

Timow's Turf

A CAT may have nine lives but GMA’s such a numerical attempt failed to beat down the unstoppable supervirus of Mother Ignacia (i.e. FPJ’s Ang Probinsyano).

By Friday (July 27), The Cure (dir. Mark A. Reyes) will close out with 65 episodes with, unsurprisingly, no signs of finale fanfare from social media handles.

Here is an except from From the Tube‘s on the series:

The story of ‘The Cure’ involves an experimental drug that kills cancer cells, but the side effect of it is that a highly dangerous and contagious virus called Monkey Virus Disease (MVD) will mutate and cause seizures and violent outbreaks to infected people. The disease quickly spreads throughout the country and will only continue to do so unless a cure can be found.

Married couple Charity (Jennylyn [Mercado]), a former registered nurse, and Gregory (Tom [Rodriguez]), a clinical research associate in…

View original post 242 more words

Standard
comedy, entertainment, humor, Philippines, television, variety show

Tawag ng Tanghalan 2 Finale Scores Big, But Not Big Enough

Talk about a complete turnaround.

Saturday’s ‘Tawag ng Tanghalan’ finale on ABS-CBN’s ‘It’s Showtime’ scored a whopping 31% in the Kantar ratings. On the other hand, GMA’s ‘Eat Bulaga’ earned a paltry 9.5% as it tried to keep up with Seen-A-Like, Sing-A-Like, Guhit Bulaga and other promotional gimmicks.

The finale of ‘Tawag ng Tanghalan’ saw 16-year-old Janine Berdin outlast five other aspiring singers to win P2 million, a house and lot and a management contract among other prizes. Her final piece saw her belt out a medley of hits from Bamboo, which immediately trended on social media and received millions of views on YouTube.

Despite the blowout win, ‘Tawag ng Tanghalan”s 31% rating was still a far cry from the 40.1% rating of ‘Eat Bulaga”s Sa Tamang Panahon in 2015. Nevertheless, ‘It’s Showtime’ should be more than satisfied with the finale’s ratings considering the segment’s consistently strong performance since its 2016 debut.

For now, though, ‘Tawag ng Tanghalan’ will not continue after a run of over two years (this includes two adult editions and a kids’ edition). Instead, ‘It’s Showtime’ will devote its time to a couple of other segments such as Miss Q&A and Mini Me.

But without ‘Tawag ng Tanghalan’ to hold the fort, it remains to be seen if ‘It’s Showtime’ will remain a winner despite the temporary hiatus of its most popular segment. That said, an imposing challenge awaits this noontime show as it tries to pick up the pieces post-‘Tawag ng Tanghalan’.

As for ‘Eat Bulaga’, there is nothing to worry about its poor ratings that day. Considering the show has no chance of pulling off the upset, the best that they did was to reveal a couple of old tricks to satisfy its loyal fanbase (being a show that is nearing 39 years old, it looks like they have nothing left to prove).

Oh, and one more thing: stop putting Alden Richards and Maine Mendoza together once and for all. With all due respect to AlDub Nation, they have outlived their usefulness as a love team (in fact, Maine already said that she and Alden were only friends and not in a relationship) and they should be better off thriving on their own.

Standard
hits, music, Philippines, radio, songs

Going National: Thoughts on the Potential of the Unified MOR Brand

ABS-CBN’s MOR (My Only Radio) FM stations are set to become one national entity.

In a recent press conference led by the DJs of the flagship MOR 101.9 (DWRR-FM) Manila station, they announced that MOR 101.9 and its 16 regional affiliates will join forces together to form MOR Philippines. Via ABS-CBN PR:

“Under MOR Philippines, 17 MOR stations will unite to bring listeners from Luzon, Visayas, and Mindanao one vibe and one sound.”

The press release cited the MOR stations’ strong performance in the ratings as the main reason for the launch of MOR Philippines. For instance, the Manila flagship MOR 101.9 got 33% of the average audience share among all Mega Manila stations in the recent Kantar Media survey.

So what are the possibilities that lie ahead for MOR Philippines? Here are three potential plans for the network.

Simulcast of MOR 101.9 Shows in Other Stations

Simulcasting a Manila radio program in the provinces is nothing new in the Philippines. In fact, on a few occasions, MOR 101.9 sister station DZMM 630 simulcasts some of its newscasts to other ABS-CBN-owned AM stations in the country.

The unified MOR Philippines could also do the same thing on some of its programs. For instance, ‘Dear MOR’ and ‘Heartbeats with Chacha’ are very popular shows in 101.9, and putting them on a nationwide scale via simulcast will only grow their audience further.

Improving the Standard of MOR Provincial Stations

While MOR stations in the provinces performed well in their own right, there is still a need for improvement, especially since MOR Manila is the only one with social media handles throughout. ABS-CBN, being the darlings of social media and the master of constant innovation, could do just that.

Providing each MOR provincial station with its own Facebook, Twitter and Instagram accounts could help broaden their fanbase further. Not only that, upgrading its facilities and strengthening its reach may also enable MOR to penetrate beyond other far-flung areas.

Same Plugs, Same Playlist

In order to live up to the ‘one vibe and one sound’ motto of MOR Philippines, each of the 17 stations will need to have something in common. This means a more ‘national’ station ID for all stations and a more consistent playlist to boot.

Such a reboot will take some time to develop. But when done correctly, MOR 101.9 and its affiliates should flourish with a much-improved beat.

MOR Philippines will be one hell of a rebuilding project that ABS-CBN’s radio division will have to take. It will be interesting to see how this unification of all MOR stations will pay off, so good luck.

Standard