La Luna Sangre, Third in the Lobo Franchise, Premieres Monday

The third series in the ‘Lobo’ franchise is about to unfold.

Starting Monday, the popular tandem of Kathryn Bernardo and Daniel Padilla will grace the small screen anew in ‘La Luna Sangre’, the third installment in a saga that began with ‘Lobo’ and continued with ‘Imortal’. The new series, which will be set in the world of werewolves and vampires, will also have Angel Locsin and John Lloyd Cruz playing special roles.

Picking up from where ‘Imortal’ left off, ‘La Luna Sangre’ begins with the former’s lead characters Lia (Angel) and Mateo (John Lloyd) now living a simple life as mortal beings. During their transition to normalcy, they raised a daughter named Maila (Kathryn).

Unknown to them, a prophecy called “La Luna Sangre” is about to haunt them. The prophecy says that “the child of the most powerful vampire and the chosen wolf will end the evilness of the vampire imprinted with the cursed ink”.

Shortly after raising Maila, a vampire named Sandrino (Richard Gutierrez) arrived in an attempt to kill Lia and Mateo, and in the process turn Maila over to the dark side. Try as they might, Lia and Mateo have no more powers to save them, and in the end, Maila was orphaned to Sandrino’s world in hopes of fulfilling the prophecy.

But after turning 21, it turns out Maila was still a mortal woman, and she decided to leave the dark side in order to resume her normal life. There, she met and befriended Tristan (Daniel), a young man who seeks to kill one of the vampires that killed his father.

As the story goes along, Maila’s thoughts will be conflicted between vampire hunter Tristan and the dark world she left behind. That said, expect ‘La Luna Sangre’ to encounter some twists and turns in this haunting struggle between immortality and justice.

The supporting cast of ‘La Luna Sangre’ will include the likes of Randy Santiago, Gelli de Belen, Desiree del Valle, Niña Dolino, Dino Imperial, Bryan Santos, Ina Raymundo, Nikki Valdez, Mike Agassi, Joross Gamboa, Tony Labrusca and Sue Ramirez. It will be directed by Cathy Garcia Molina and produced by Star Creatives.

If the previous small screen success of KathNiel (and of Cathy Garcia Molina) is any indication, then expect ‘La Luna Sangre’ to enjoy a similar path. Still, it will not be easy to follow a pair of popular predecessors in ‘Lobo’ and ‘Imortal’, so let’s see how this upcoming series will unfold in front of millions of viewers.

‘La Luna Sangre’ airs weeknights after ‘Ang Probinsyano’ on ABS-CBN’s Primetime Bida.

My Dear Heart’s ‘Last Heartbeats’

This is indeed the ‘Last Heartbeat’.

The impending conclusion of ‘My Dear Heart’ saw ABS-CBN promote its final episodes as the ‘Last __ Heartbeats’. And if this is indeed the last heartbeat for Heart Ramos and company, what a way to go.

‘My Dear Heart’ made its way to Primetime Bida’s lineup on January 23, 2017. Although the series is considered a family drama in the mold of other classic series such as ‘May Bukas Pa’, ‘100 Days to Heaven’ and ‘Honesto’, the popularity of ‘Ang Probinsyano’ in the early primetime slot forced ABS-CBN to bump ‘My Dear Heart’ to a later time.

Nevertheless, ‘My Dear Heart’ proved to be a ratings success in its own right. The series averaged 28% in the Kantar ratings, with some episodes peaking at 30% or better.

While ‘My Dear Heart’ began its run against the Dingdong Dantes-starred ‘Alyas Robin Hood’, it was against the AlDub-starred ‘Destined to Be Yours’ that defined its tenure. Facing the seemingly formidable love team of Alden Richards and Maine Mendoza, ‘My Dear Heart’ dominated the former with relative ease, shocking the entire AlDub Nation in the process.

The final few weeks of ‘My Dear Heart’ saw the series compete against the Filipino adaptation of ‘My Love from the Star’. But like Alden and Maine, the duo of Gil Cuerva and Jennylyn Mercado could not overcome Heart’s determination to survive.

Overall, ‘My Dear Heart’ will have logged a total of 103 episodes by the time it ends this Friday. The episode count was very impressive considering the series worked behind ‘Ang Probinsyano’ in the pecking order.

Come this week, all eyes are on child star Heart Ramos, whose role as a coma-stricken daughter and angelic spirit captivated viewers throughout the country and around the world. The final episodes of the series will also see how the characters of Bela Padilla, Zanjoe Marudo, Coney Reyes, Ria Atayde and Eric Quizon react to Heart’s life-or-death struggle.

The ‘Last Heartbeat’ for ‘My Dear Heart’ is on. As for Heart Ramos, her budding career as a child star has just begun.

Why GMA’s Teleserye Countdown Timer is Overrated?

GMA is going to great lengths in hopes of winning back its audience.

The past two weekends saw the network post a countdown timer for their soon-to-air series ‘Mulawin vs. Ravena’ and ‘My Love from the Star’ (see example from ‘Dear Uge’ below). This timer was flashed during most GMA programs (exceptions are variety shows, other blocktimed programs and select GMA News shows).

The reason is unclear, but it is presumed that GMA is using the timer to promote and add some hype to their upcoming series. To be honest, though, the utilization of a countdown timer for nothing but promotion of a program is very overrated.

For starters, GMA has long been an advocate of the countdown timer, having been used to advertise not only dramas but also variety shows and other network-produced programming. However, not even the addition of a timer is enough to jack up ratings of a particular show.

‘Encantadia’, for example, had a countdown timer in the days leading up to its premiere last year. Unfortunately, despite the good reviews and the positive reception from viewers, the fantaserye failed to keep up with the juggernaut that is ‘Ang Probinsyano’.

GMA also made a countdown timer for AlDub’s ‘Destined to Be Yours’. Even though it was hyped well, the series regularly fell short to ‘My Dear Heart’ mainly because Maine Mendoza’s acting is still raw by viewers’ standards.

Contrast that to ABS-CBN’s own approach to promote a teleserye. Rather than utilizing a countdown timer like GMA does, they take advantage of the hype through social media, on-demand streaming and a strong regional and global presence.

So where does GMA stand at this point? Considering that they still have a long way to go before closing in on ABS-CBN’s national (and global) superiority, they should focus more on strengthening their regional and international reach, a deficiency that they continue to endure for many years now.

The power of social media is also a necessity for GMA to aggressively promote their programs. However, they must engage more in order to make an impact.

There are plenty of options to promote a drama. But a countdown timer for GMA teleseryes and other programs? That is unnecessary and distracting.

Mulawin vs. Ravena Premiere Means New Characters for Ang Probinsyano

The threat is indeed real.

With the premiere of GMA fantaserye ‘Mulawin vs. Ravena’ later tonight, long-running ABS-CBN action series ‘Ang Probinsyano’ introduced a new slate of supporting actors that will add more color to an already endless story. They are:

  • John Arcilla
  • Angel Aquino
  • Ejay Falcon
  • Jhong Hilario
  • Lito Lapid
  • Mark Lapid
  • Sid Lucero
  • Long Mejia
  • Pokwang
  • Mitch Valdes

These actors will join the main cast that features Coco Martin, Ms. Susan Roces, Yassi Pressman and Awra Briguela, among others. Ironically, John Arcilla was last seen in the just-concluded GMA fantaserye (and ‘Ang Probinsyano”s archrival) ‘Encantadia’, where he was cast as Hagorn.

Another chapter soon. #FPJAP

A post shared by Dreamscape PH (@dreamscapeph) on

The addition of new actors indicate that another fresh storyline for ‘Ang Probinsyano’ is about to take shape. After all, a new rival in ‘Mulawin vs. Ravena’ will come into play and the best way for the former to maintain viewer interest is to introduce new characters and plots to keep up with its latest adversary.

Speaking of ‘Mulawin vs. Ravena’, the sequel to the popular early 2000s fantaserye ‘Mulawin’ is 12 years in the making. The original series (led by Richard Gutierrez and Angel Locsin) became a huge hit when it first aired, and with the creation of the sequel, the bar is raised even higher.

‘Mulawin vs. Ravena’ will feature stars such as:

  • Dennis Trillo (as Gabriel)
  • Heart Evangelista (as Alwina)
  • Carla Abellana  (as Aviona)
  • Tom Rodriguez (as Rodrigo)
  • Lovi Poe (as Magindara)
  • Regine Velasquez (as Sandawa)
  • Bianca Umali (as Lawiswis)
  • Derrick Monasterio (as Almiro)
  • Bea Binene (as Anya)
  • Miguel Tanfelix (as Pagaspas)
  • Ariel Rivera (as Panabon)
  • Chynna Ortaleza (as Reyna Rashana)
  • David Licauco (as Malik)
  • Dion Ignacio (as Siklab)
  • Valerie Concepcion (as Tuka)
  • Roi Vinzon (as Daragit)
  • JC Tiuseco (as Tangos)
  • Winwyn Marquez (as Ribery)
  • TJ Trinidad (as Greco)
  • Angelu de Leon (as Lourdes)
  • Bobby Andrews (as Dionisio)
  • Charee Pineda (as Savanna)
  • Joko Diaz (as Antonio)
  • Martin del Rosario (as Aramis)
  • Kiko Estrada (as Rafael)
  • Nova Villa (as Lola Elo)

Directors Dominic Zapata and Don Michael Perez will once again breathe life into ‘Mulawin vs. Ravena’, just as they did with the original ‘Mulawin’.

Heading into tonight, the challenge for ‘Mulawin vs. Ravena’ is a daunting one. ‘Ang Probinsyano’ has been a ratings juggernaut for nearly two years now and not even the efforts of its predecessor ‘Encantadia’ was enough to topple the former.

That said, the best chance for ‘Mulawin vs. Ravena’ might come from viewers who are becoming disenchanted with ‘Ang Probinsyano”s endlessly dragging storyline. With the latter’s new characters coming into play, this may be an opportunity for some to switch channels and watch something different and pleasing.

Still, with too many loyal viewers siding with ‘Ang Probinsyano’, the task will not be an easy one. So, good luck to GMA in their efforts to sway the momentum away from Coco Martin and company.

Encantadia’s Last Stand (For Now)

The retelling of ‘Encantadia’ is down to its last few episodes, sort of.

For the past 10 months, ‘Encantadia’ gave ‘Ang Probinsyano’ all they could handle. For every gunshot and fist that Cardo (Coco Martin) throws to all criminal masterminds, the Sang’gres respond with mystical powers that could not only repel the forces of evil, but also help revive their allies who have previously died.

The epic story of ‘Encantadia’ will have a total of 218 episodes when it was all said and done. With so many episodes (not to mention recurring characters) made, it should have been a feel-good tale for Kapuso fans around the world.

Instead, ‘Encantadia’ simply could not keep up with the more compelling series that is ‘Ang Probinsyano’. As of May 12, the former’s average rating is 24% per episode, which is not enough to overcome the near-40% marks that ‘Ang Probinsyano’ tallies.

Having spent a lot of money using elaborate production sets and nearly half of GMA’s roster of artists, the below average performance of ‘Encantadia’ should cause a lot of concern for GMA management. After all, the broadcast of the series brought in some high expectations considering the original series’ immense popularity.

Unfortunately, big-budgeted fantaseryes no longer work in this day and age. The focus of Philippine television is on the here, now and future (e.g. digital and high-definition broadcasts), and for whatever reason, GMA simply mortgaged that future in favor of quick fixes that do not go their way.

 

That said, ‘Encantadia”s long run will not be remembered for its mystical tales or its memorable characters. It will only be remembered for three things: ambitious, expensive and underwhelming.

Looking ahead, GMA will have another fantaserye (Mulawin vs. Ravena) that will once again question their financial capabilities. It a shame, but regardless of critical opinion, GMA will continue to risk them all in hopes of finally getting the victory, even if it means draining the last remaining reserves in their back pocket.

GMA’s Astig Authority a Sinking Ship Thanks to Magandang Buhay

How the mighty have fallen.

The past few days have not been kind to GMA’s Astig Authority block, and it showed in the recent ratings posted by the more ‘national’ Kantar firm. As seen in these figures below, it is clear that the block has lost the interest of the public while rival ‘Magandang Buhay’ is beginning to gain momentum with each passing episode.

February 27, 2017

Magandang Buhay (8.1%) vs. Ghost Fighter (5.9%) / Pokemon Xy (6.7%) / Bleach (7.3%)

March 6, 2017

Magandang Buhay (7.5%) vs. Ghost Fighter (5.9%) / Pokemon Xy (6.7%) / Bleach (7.1%)

March 13, 2017

Magandang Buhay (8.2%) vs. Ghost Fighter (6.3%) / Pokemon Xy (6.9%) / Bleach (7.5%)

March 14, 2017

Magandang Buhay (8.3%) vs. Ghost Fighter (5.8%) / Pokemon Xy (6.5%) / Bleach (6.9%)

March 15, 2017

Magandang Buhay (7.8%) vs. Ghost Fighter (5.7%) /  Pokemon Xy (6.9%) / Bleach (6.7%)

So what is the common denominator in these five episodes? Basically ‘Magandang Buhay”s guests came from ABS-CBN’s three top-rated shows in ‘It’s Showtime’, ‘Ang Probinsyano’ and the recently concluded ‘Pinoy Big Brother: Lucky 7’, and the constant top-notch performances of the three shows carried over to the former.

On the other hand, anime’s declining interest on free-to-air television is hitting Astig Authority hard. The fact that Filipino anime fans are moving over to cable and internet for their anime needs, not to mention GMA’s constant overreliance on old anime, is something that the network has yet to realize at this point.

One can only look at ABS-CBN’s controversial decision to cease airing anime in June of last year. The only difference here is that ABS-CBN has the digital TV channel Yey! and the cable channel Hero to back them up, whereas GMA doesn’t have the benefit of sister cable channels to constantly commit to a variety of anime.

Speaking of relying too much on reruns, GMA just announced that a long-awaited Filipino redub of ‘Voltes V’ (voiced by young GMA stars) will hit the airwaves next Monday. This should only make things worse for Astig Authority, as the classic Japanese mecha anime has been re-aired multiple times since 1977.

That said, unless GMA plans a new programming strategy, the slumping fortunes of Astig Authority may continue to last for a longer period. For a network once proud of bringing successful anime titles to the Filipino mainstream, this is unacceptable to say the least.

In the end, GMA must accept reality and move on, because airing anime on free TV is no longer a thing at this point (unless you’re TV5 and you’re willing to bring new animes with it). No offense, but the time is now for GMA to have something else to offer every weekday morning.