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GMA Afternoon Prime Revamps Schedule

The newly-premiered GMA series ‘Destiny Rose’ is one of three teleseryes whose running times were extended as part of Afternoon Prime’s revamped schedule. (Logo courtesy of GMA Network/Destiny Rose Official Facebook)

GMA’s Afternoon Prime block is now down to four programs.

In an attempt to curb the declining ratings of the block, GMA decided to shrink the amount of programs that Afternoon Prime normally airs. The victim of this revamp is the Koreanovelas; following the conclusion of ‘Birth of a Beauty’, GMA decided not to air a Koreanovela in the afternoon, leaving Afternoon Prime with just four programs.

The four programs are:

  • The Half-Sisters
  • Buena Familia
  • Destiny Rose (new show)
  • News and Public Affairs block (Alisto, Tunay na Buhay, Power House, Reporters’ Notebook, Love Hotline)

This means that GMA will now extend the running times of the three teleseryes by 5-10 minutes. So expect ‘The Half-Sisters’, ‘Buena Familia’ and newcomer ‘Destiny Rose’ to air for nearly an hour each, which is uncharacteristic for a teleserye.

As for the News and Public Affairs block, the new schedule puts them out of position. Instead of going head-to-head with their ABS-CBN counterparts, they will now go up against ‘Kapamilya: Deal or No Deal’, which is a definite mismatch based on the latter’s recent string of ratings success.

Overall, this is not a good scheduling idea for GMA in the long run. Since the three teleseryes run for nearly an hour, there will be issues of more frequent commercial breaks and unexpected cliffhangers, something that would make these teleseryes tough and mentally draining to watch even for the more die-hard viewers.

Not even the viewership of ‘Eat Bulaga’ will help either. Despite the show’s recent success with the AlDub phenomenon, the momentum built up during ‘Eat Bulaga’ gradually falls after the show ends, due to various factors.

That said, the reduction of the number of programs in the afternoon is of no use for GMA. Dragging these programs for an extended period may mean disaster for this once-formidable programming block.

Now it’s up to ABS-CBN’s Kapamilya Gold to take advantage. GMA’s loss is now ABS-CBN’s gain.

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