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TV5 Rebrands Its Newscasts Under the Aksyon Banner

Starting July 14, TV5’s ‘Aksyon’  newscasts will not only be seen in the early evening, but also in the morning, at noontime and during late nights. (Photo credit: News5 Everywhere)

Goodbye ‘Good Morning Ser’, ‘Andar ng mga Balita’, and ‘Pilipinas News’.

As part of its ongoing ‘Signal No. 5: Umuulan ng Saya’ campaign, TV5 has announced that its newscasts will be rebranded under the ‘Aksyon’ banner beginning this July 14. The newscasts are as follows: ‘Aksyon sa Umaga’, ‘Aksyon sa Tanghali’, and ‘Aksyon Tonite’. The three newscasts will be joined by the flagship early evening newscast ‘Aksyon’.

As a result of the rebrand,  ‘Good Morning Ser’ (formerly ‘Good Morning Club’), ‘Andar ng mga Balita’ and ‘Pilipinas News’ will bid farewell today after a three-year run. ‘Pilipinas News Weekend’ will then air its final newscast on Sunday, with a replacement yet to be determined.

‘Aksyon sa Umaga’ will retain the services of Martin Andanar and Lourd de Veyra from ‘Good Morning Ser’. In addition, Grace Lee, who previously anchored ‘Aksyon Weekend’ and hosted ‘Good Morning Girls’, will be added as the third anchor. Like its predecessor, it will be a two-hour news and talk-based program.

‘Aksyon sa Tanghali’ will be anchored by Raffy Tulfo and Cherie Mercado. The ‘T3: Reload’ and ‘Wanted sa Radyo’ host is no stranger to anchoring a noontime newscast, having anchored ‘Balitaang Tapat’ two years earlier. Meanwhile Cherie Mercado moves from late nights to noontime after anchoring ‘Pilipinas News’ for over two years.

The flagship ‘Aksyon’ newscast will still be anchored by Erwin Tulfo, but his new partner will be no less than News5’s Head of News and Information, Luchi Cruz-Valdes. Luchi’s ‘Reaksyon’ program will no longer be independent from any newscast, but instead it will be incorporated as one of the segments of ‘Aksyon’.

And finally, ‘Aksyon Tonite’ will retain Paolo Bediones from ‘Pilipinas News’, but Cheryl Cosim from ‘Aksyon’ will now serve as his new partner. Like its predecessor, ‘Aksyon Tonite’ will be a 30-minute newscast that will recap the biggest news of the day.

The rebranded ‘Aksyon’ newscasts, along with ‘Aksyon Alert’ and ‘Aksyon Breaking’ news updates, are intended to strengthen and unify TV5’s news department under the ‘One Brand News Program’ approach. But it remains to be seen if the rebrand to ‘Aksyon’ will pay off.

New Timeslot for ‘T3’

‘T3: Reload’ was scheduled to move to a new timeslot this Monday. However, the change of timeslot came a week early.

Last Monday, viewers were surprised to see Raffy and Ben Tulfo host their public service program at noontime. Monday’s edition of ‘T3’ was actually a replay of last Friday’s episode, but it was not until the live Tuesday edition that the Tulfo brothers officially confirmed the show’s new timeslot.

‘T3: Reload”s move to noontime was intended to accommodate the NCAA Season 90 seniors basketball game on TV5, which moved to 4:00 p.m. from 2:00 p.m. the previous week. However, AksyonTV and Radyo5 92.3 News FM did not air the program simultaneously (‘Relasyon’ of Atty. Mel Sta. Maria and Luchi Cruz-Valdes was aired instead), as they were not informed of ‘T3”s premature timeslot change.

However, expect both AksyonTV and Radyo5 to make some changes in their programming lineup this Monday, in order to accommodate ‘T3: Reload’ and ‘Aksyon’ newscasts.


32 thoughts on “TV5 Rebrands Its Newscasts Under the Aksyon Banner

  1. James Ty III says:

    TV5 will air The Da Vinci Code with Tom Hanks this Sunday night at 6 after Jasmine. It will be dubbed in Tagalog.

      • James Ty III says:

        Regarding the FIBA Asia Cup, no Gilas game on Sunday because Uzbekistan withdrew, resulting in a change of sked. Gilas plays Taiwan tomorrow (TV5 airing at 5 pm), Singapore on Monday (8 pm) and Jordan on Tuesday (8 pm).

      • Wait wait wait. That’s not related with the article. Sorry but the next time I see a comment that has nothing to do with the article, I’ll delete that. Kindly post on the appropriate article.

        Regarding the Sports5 upcoming events, I’ll have an article about that soon. As for the upcoming movies, that is already redundant.

  2. Pingback: The Times Five is a-Changin’ | Timow's Turf

  3. GU89 says:

    The rebrand of TV5’s newscasts to “Aksyon” reminds me of some of the leading TV newscasts in Indonesia, such as RCTI’s “Seputar Indonesia” and SCTV’s “Liputan 6”.

    The said rebrand’s premiere date has been moved to July 21 (likely due to some technical problem), according to Media Newser Philippines. According to the latter blog’s Twitter account, “Balitang 60” will also be axed (?) this weekend.

    And “Aksyon Tonite Weekend” is still a possibility.

  4. alam kong lugi ang tv5 ng ilang taon, para yatang walang balak silang mag no. 1 nationwide. kasi kada taon nila, bumababa ang nutam tv ratings nila

  5. Nameless says:

    Tila hindi talaga masyadong nagfo-focus ang tv5 for a competition between 2 big networks. Sila rin ang network with most number of rebrands.

  6. parang mali ang ginawa ng schedule ng tv5, kung pwede lang ganito dapat:
    10:30 – 11-30 face the people
    11-30 – 12-30 aksyon sa tanghali
    12-30 – 1-00 t3 reload
    1-00 – 3-00 movies/sports
    di magrerate ang face the peope dahil katapat pa nito ang anime sa 7 na marami ang viewers,ang lets ask pilipinas. boring panoorin , di nakaka excite kasi galing sa survey ang mga tanong at tamang sagot. mas maganda na 1 oras ang aksyon sa tanghali, katapat sa balitanghali at simulcast sa aksyon tv, dahil mas marami ang nanonood ng news sa tanghali dahil nakakasawa na ang mga katapat na shows, tapos t3 reload mas better and then sports/movies

    • Kung tatanggalin mo lang naman yung Let’s Ask Pilipinas, malamang hindi tatanggapin nito ni Ogie. Kakasimula lang ng 2nd season tapos give up ka na kaagad.

      Saka patapos na yung mga anime ng GMA at ABS by the time Face the People air, so maganda lang ang posisyon nito.

      As for Aksyon sa Tanghali, 30 minutes lang sila dahil mostly updates lang on ongoing news ang ibabalita nila. Ang Aksyon sa Umaga at Aksyon Prime ang pinakacore ng news programs nila habang supplementary lang ang Aksyon sa Tanghali at Aksyon Tonight.

  7. at mag ingat lang ang tv5 sa single digit na nutam tv ratings sa agb at bumagsak sa 4th place, dahil unti unti dumidikit ang ratings ng gma news tv at abs sports + action sa tv5 at mahigpit din ang labanan ng 11 at 23 ayon sa agb. kaya dapat maayos ang pag ere ng pba sa 5 dahil yan na lang ang most watch na show sa kanila

    • Iba ang liga ng Sports+Action and News TV. May sariling liga ang TV5. And besides, hindi naman nila habol ang ratings, basta niche programming lang for the more alternative viewer ang ipinapalabas nila.

      Kung ako sa ‘yo, tigilan mo na ang pagkukumpara sa kanila.

      • im sorry for that, pero pag sa commercial break nila, kung napanood nyo po sa gma7 at news tv, kinukumpara ang ratings na lamang ang news tv vs tv5 sa nutam tv ratings like impeachment trial and obama visit. talagang mayabang lang and dating ng gma sa ratings pag nangunguna sila.

      • Well, mayabang talaga ang GMA. Pero hanggang sa yabang lang sila, dahil hangga’t wala silang sports division, irrelevant pa rin sila ngayon.

      • di lang mayabang pag nangunguna sila, mandaraya pa sa ratings, gaya-gaya sa mga kalaban, mapanlait sa kapwa like eli soriano case kaya banned sa kanila ang panonood ng gma at news tv, at minsan nagsinungaling pa sila sa news

      • mas mabuti pa walang sports division ang gma, kung magkakaroon sila ng sports division, saan nila ilalagay ang sports kung ma-adapt nila isa sa kanila tulad ng nba, pba, ncaa, uaap,afl lalo na kung live? sa news tv na news channel o sa gma 7 na loaded ang mga shows?

      • Most likely sa News TV ilalagay. VHF channel rin ito kaya makakakuha ng malakas ng signal ito. If ever, kailangang i-rebrand ang Channel 11 para ma-sama ang sports coverage. GMA is also likely; they need those sports events to replace those repetitive movie blocks on Sundays.

        Also, it’s not good na walang sports division ang GMA. Overcompensated na ang ABS-CBN Sports, Solar Sports and Sports5. GMA is desperately needed for balancing purposes.

  8. ung shows ng tv5 nirereplay nila ang episodes ng who wants to be a millionaire, tropa moko at wow mali ng ilang beses. talagang di na focus ang tv5 sa ratings. tingnan mo ang jasmine, 2 beses mapapanood sa linggo

  9. F992 says:

    “nagtitipid yata ang singko kaya nag eere ng episode na replay”
    TV5 has been in a dire financial situation, with lots of declared losses over the past year or two.

    Meanwhile, I found some evidence proving that the Aksyon newscasts rebrand will take place on July 21, via a post from TV5’s official Facebook page (excerpt here):
    “Ihahatid nina Erwin Tulfo at Cheryl Cosim [the hosts of Aksyon at the time of this comment’s posting]…”

    • KG says:

      Sabi ni Christian, gawin na lang AKTV tong 5. 🙂

      I will watch P-News later with Cherie bidding goodbye to the late night news.

  10. James Ty III says:

    KG, the FIBA 3X3 Manila Masters will be aired tonight at 6 pm live from SM Megamall after Jasmine. Then there is the Gilas Last Home Stand this Tuesday and Wednesday.

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