Not even the largest regional television network group in the Philippines is spared from the inevitable.
Just recently, ABS-CBN Regional announced the cancellation of its two weekend morning programs ‘Agri Tayo Dito’ and ‘MagTV Na’. The former, which was hosted by former ‘Pinoy Big Brother’ winner Ruben Gonzaga, had been on the air for six years, while the latter, starring various hosts in different regional networks, had been running for a decade.
Both ‘Agri Tayo Dito’ and ‘MagTV Na’ earned Anak TV citations for being child-friendly programs. They also won several KBP Golden Dove and UPLB Gandingan Awards among other accomplishments.
No reason was given behind the cancellation of both programs. However, it is likely that ABS-CBN Regional pulled the plug for cost-cutting purposes, given the need to improve and strengthen all of its regional outlets and bring it to a high definition-ready standard of its Metro Manila flagship.
It is also possible that ABS-CBN Regional will not field in a replacement for both shows due to these aforementioned reasons. Instead, they are expected to show ‘Kapamilya Swak na Swak’ and ‘Spongebob Squarepants’ direct from Metro Manila.
The cancellation of ‘Agri Tayo Dito’ and ‘MagTV Na’ came months after the shutdown of the ABS-CBN Regional Channel last January. It is clear that ABS-CBN Regional is eyeing toward the future, and considering that its stations are still not up to par with Metro Manila’s, they had no choice but to cut some operating expenses.
The fate of the shows’ hosts and staff will also come into play. Given their loyal service to ABS-CBN, they could either be given an honorable discharge or a new role within the company.
Still, it remains to be seen what plans will ABS-CBN Regional bring to the table next. But for the Kapamilya viewers in the provinces, both ‘Agri Tayo Dito’ and ‘MagTV Na’ will be sorely missed.