The Kids’ Choice Turns to Celebrities to Hike Ratings

ABS-CBN’s overdependence on celebrities in its talent and game shows is once again rearing its ugly head.

This time, the victim is ‘The Kids’ Choice’, whose last few episodes were celebrity editions. Since September 29, ‘The Kids’ Choice’ featured either Kapamilya child celebrities or sons/daughters of Kapamilya celebrities, a drastic departure from past episodes involving ordinary kids.

While ‘The Kids’ Choice’ is currently performing well in the ratings, it seems like ABS-CBN is in no mood to celebrate. After all, the program’s 27% average is less than that of its predecessor ‘Your Face Sounds Familiar Kids’ which regularly peaked in the 30s.

To make matters worse, ‘The Kids’ Choice’ was nearly beaten by the finale of ‘The Clash’ during the weekend of September 29 as the latter came within 1% of the former’s ratings. Overall, since its premiere on September 2, the gap between ‘The Kids’ Choice’ and its competitor was only around 5%.

It was clear that the dominance of past ABS-CBN talent shows was nowhere to be found on ‘The Kids’ Choice’. While it was an original creation, a rarity for ABS-CBN these days, viewers were unimpressed with how the show is being conducted.

Considering that the judges are just 10-year-old elementary school celebrity children with raw trains of thought, the criticisms are undeniable. Exposing them to unfamiliar territory as superiors was just too much to ask for.

Somewhere in Timog Avenue, the folks from GMA Network are celebrating this near-victory. And it will not be a surprise to see either ‘Daddy’s Gurl’ or ‘Studio 7’ overtake ‘The Kids’ Choice’, unless something drastic happens.

That said, the shift from ordinary children to celebrities was a clear desperate move on ABS-CBN’s part to improve the ratings of ‘The Kids’ Choice’ and restore its dominance in that timeslot. The show may be intriguing and unique to begin with, but at the end of the day, the network only cares about the bottom line.

The Comeback Bossing: Vic Sotto and Maine Mendoza Star in Daddy’s Gurl

Remember when Vic Sotto used to star in various sitcoms almost every week for an eternity?

For over 30 years, the Philippines’ favorite ‘Bossing’ did just that. In fact, From the Tube chronicled the history of sitcoms starring Vic Sotto in a two-part series, beginning with ‘Okay Ka Fairy Ko’ all the way to ‘Hay, Bahay!’.

Unfortunately his last sitcom, ‘Hay, Bahay!’ proved to be a forgettable one as it did not last for more than a year and was essentially considered a flop. As a result, ‘Bossing’ decided to change course and hosted the late-night talk show ‘Bossing & Ai’ with Ai-Ai delas Alas which was also short-lived.

Now Vic Sotto is back at it again, this time with a new partner. Does Maine Mendoza still ring a bell to viewers?

The last time Maine was seen on a non-‘Eat Bulaga’ project was 2017’s ‘Destined to Be Yours’ alongside on-screen partner Alden Richards (this does not include a guest part in ‘Daig Kayo ng Lola Ko’). Fast forward to now and Maine is looking to redeem herself, this time in the world of comedy.

The project that Maine and ‘Bossing’ will take part of is ‘Daddy’s Gurl’ which will premiere this Saturday. And unlike Vic Sotto’s past sitcoms which were studio-based, ‘Daddy’s Gurl’ was shot on location in Manila and Batangas.

‘Daddy’s Gurl’ will tell the story of Barak (Vic) and Stacy (Maine). In the sitcom, Stacy, a modern-day millennial living in a plush condominium unit, is visited by her father Barak, a promdi widower who decides to join her in Manila.

From there, the two will find themselves at odds over their contrasting styles of living. As Barak grapples with the reality of living in the city’s high-rise district, Stacy will look to feed her father into the social media age.

Confirmed to be a part of the sitcom are Wally Bayola, Oyo Sotto, Angelika dela Cruz, Kevin Santos, Jelson Bay, Jessa Chichirita, Chamyto and Benjie Paras. Chris Martinez will be the director and like all of Vic Sotto’s past sitcoms, his production company M-ZET Productions will co-produce the program alongside APT Entertainment and GMA Network.

‘Daddy’s Gurl’ should offer a different spin unlike previous Vic Sotto sitcoms. But it remains to be seen if this program will put ‘Bossing’ and Maine back on track.

For what it’s worth, ‘Daddy’s Gurl’ could be the last stand for Vic Sotto in the sitcom genre. One can only hope that it will be the beginning of a renaissance for this seemingly archaic comedy veteran.

And as for Maine Mendoza, good luck in silencing the doubters. Maybe comedy will suit her better.

‘Daddy’s Gurl’ airs every Saturday after ‘Pepito Manaloto’ on GMA.