Call it a win that actually isn’t.
For ‘The Kids’ Choice’, it is true that they are winning in the ratings. But in hindsight, it is more of a moral defeat than an actual victory because the numbers tell more of a losing battle.
While Kantar figures suggest that last Sunday’s finale of ‘The Kids’ Choice’ was a success, in reality it is not. Its 26.8% rating was a major drop-off from the second season finale of ‘Your Face Sounds Familiar Kids’ which hit 45.6%.
In terms of overall performance from start to finish, ‘The Kids’ Choice’ failed to deliver as well. None of its episodes cracked the 30% barrier, with its highest-rated episode being the first which received 29%.
Again, this was a huge step back from ‘Your Face Sounds Familiar Kids’ which routinely hit the 30% mark or higher in its run. To make matters worse, GMA took advantage of ‘The Kids’ Choice”s ineptitude, as ‘The Clash’ came to within 1% of the latter in its finale last month.
With such a pitiful performance in spite of the show’s good ratings, it is no secret why ABS-CBN pulled the plug on ‘The Kids’ Choice’ after only 20 episodes. The concept may be original, but in the eyes of the viewers, the Just Kids League is simply too raw and too young to process some serious critical thinking.
Not even the shift from ordinary kids to celebrities last month made the difference. Overall, ‘The Kids’ Choice’ had potential written all over, but the execution left a lot to be desired.
To ABS-CBN’s credit, however, they at least gave it a try. A round of applause should dim all the pain.
Still, much like the ill-fated GMA talent show ‘Anak Ko Yan’ a few years ago, only a few will reminisce about ‘The Kids’ Choice’. This is one forgettable show that ABS-CBN would like to get rid of, and for good reason: it simply did not resonate with the masses.
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