ABS-CBN’s Kapamilya Gold block is back in business.
The last two months saw Kapamilya Gold regain its footing in the ratings. The block’s two teleseryes in ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ were beginning to win over viewers as their story intensifies, while their two counterparts in ‘The Half-Sisters’ and ‘Yagit’ were losing steam as their stories become even more predictable.
At the moment, both ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ were averaging at least 14% in the ratings (according to Kantar Media), which is a far cry from the single-digit marks they attained in mid-January. And if that’s not enough, both shows were also beating their Kapuso counterparts in most, if not all recent episodes.
With ‘Yagit’ about to be replaced by ‘Buena Familia’ starting July 27, it would be a great opportunity for ‘Nasaan Ka Nang Kailangan Kita’ to take advantage of a new opponent. As for ‘Flordeliza’, their battle with ‘The Half-Sisters’ may be a neck-and-neck struggle, but they are definitely more than happy to earn victory points with each episode.
The recent success of Kapamilya Gold isn’t limited to the two teleseryes alone. The entry of ‘Pinoy Big Brother: 737 Gold’ also boosted its fortunes, even though the MTRCB recently imposed an SPG rating to the show due to its scenes that are strictly inappropriate for children.
And finally, the News and Current Affairs programs and ‘Kapamilya: Deal or No Deal’ continued to dominate their counterparts from GMA. Overall, Kapamilya Gold has turned things around after a slow start this year, with each show registering double figure ratings.
That said, the pressure is now on GMA’s Afternoon Prime to keep up. Having lost some momentum at the midway point, GMA must change it up a bit to maintain interest, otherwise viewer interest will continue to wane.
For now, Kapamilya Gold has won, at least in Kantar. But will they keep it up? We’ll see.