‘ASAP’ finds itself with a different kind of opponent.
Last Sunday, GMA and APT Entertainment launched ‘Sunday PinaSaya’, a new variety show that features mostly comedy skits with a few hints of musical performances. The new Sunday noontime show is hosted by Marian Rivera, Ai Ai Delas Alas, Jose Manalo, Wally Bayola, Alden Richards, Julie Anne San Jose, Barbie Forteza, Valeen Montenegro, and Jerald Napoles.
‘Sunday PinaSaya’ marked the first time that GMA did not play a key role in producing a Sunday noontime show. The said program is produced by APT, whose founder, Tony Tuviera, is the director of ‘Eat Bulaga’.
The new offering did give ‘ASAP’ a run for its money, scoring a 21.4% rating over the latter’s 16.8% in the AGB Nielsen NUTAM figures. In the Kantar ratings, however, ‘ASAP’ still emerged the winner, but just barely (17.1% over ‘Sunday PinaSaya”s 16.1%).
Judging from the first week, it is safe to say that ‘Sunday PinaSaya’ is still a work in progress. Their ratings in the first week are purely based on the viewers’ curiosity, so it remains to be seen whether or not the show’s second week will have the same kind of performance.
‘Sunday PinaSaya’ is not the only Sunday noontime show that is offering something different, however. Just ask TV5’s ‘Happy Truck ng Bayan’.
The two-month-old program employs a more unconventional approach, as they hold shows in various barangays. It is essentially a modern-day ‘Kwarta o Kahon’, albeit outdoors, with various games and segments to entertain the audience.
Though ‘Happy Truck ng Bayan’ airs an hour earlier, it is still considered a noontime variety show for all intents and purposes. The show is hosted by Ogie Alcasid, Janno Gibbs, Derek Ramsay, Gelli de Belen, Mariel Rodriguez-Padilla, Jasmine Curtis-Smith, and various other Kapatid stars.
While its ratings pale in comparison to ‘ASAP’ and ‘Sunday PinaSaya’, TV5 seems unconcerned about its performance. After all, the Kapatid network values alternative programming, and ‘Happy Truck ng Bayan’ exemplifies that.
Gone are the days where musical performances dominate every viewer’s Sunday noontime habits. A new dawn in Sunday noontime programming has indeed arrived, with skits and games to keep people entertained.
The Sunday noontime slot is definitely back in business.