entertainment, Philippines, television, variety show

Kalyeserye Now an Independent Segment of Eat Bulaga

A subtle change took place this week on ‘Eat Bulaga’.

Last Friday, viewers took notice of a new Kalyeserye opening billboard. That’s right, for the first time ever, Kalyeserye is credited with its own segment and in the process, no longer considers itself a sub-segment of Juan for All, All for Juan.

The change became official in time for the ‘wedding’ special the following day. After that, the independence continued once the storyline shifts into the married lives of Maine Mendoza and Alden Richards’ characters.

During Kalyeserye’s initial run, ‘Eat Bulaga’ credited the skit under the Juan for All, All for Juan name, despite the fact that it was an entirely different segment with its own logo. At first, Kalyeserye took place in the beginning and end of the Juan for All, All for Juan segment, before it was given its own spot in the show.

Although Kalyeserye became a separate portion of the show, the Juan for All, All for Juan opening billboard remained in use. This confused viewers for the most part, since the Juan for All, All for Juan segment refers entirely to the ‘sugod-bahay’ and ‘bayanihan’ portions of it.

The confusion continued once Kalyeserye was revived with the ‘marriage’ storyline. Again, ‘Eat Bulaga’ credited the skit under the Juan for All, All for Juan name, and in its initial episodes, Kalyeserye was slotted at the beginning of the skit; only this time, there is no break for the ‘sugod-bahay’ and ‘bayanihan’ portions, which air afterwards.

In the end, upon realizing the chaos that they were presenting, ‘Eat Bulaga’ finally relented and gave Kalyeserye it own opening billboard. Afterwards, it was placed in the second part of the show, leaving Juan for All, All for Juan to occupy the final portion.

The change also enabled Jose Manalo, Wally Bayola and Paolo Ballesteros to play the roles of Tinidora, Nidora and Tidora during Kalyeserye, and then change into their regular selves for Juan for All, All for Juan. Pretty clever indeed.

With Kalyeserye now an independent production of ‘Eat Bulaga’, one can only hope that this setup will continue as long as the viewers love it. After all, the show is about ‘bayanihan’, and putting things in orderly fashion is a perfect way to satisfy the viewers’ demands.

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comedy, drama, entertainment, humor, Philippines, television

Kalyeserye Returns After One-Month Absence

The apparent end of ‘Eat Bulaga”s Kalyeserye segment last September proved to be a premature proclamation.

Last Saturday, ‘Eat Bulaga’ decided to revive the long-running ‘reality’ skit, with a new arc that focuses on the ‘engagement’ of main stars Maine Mendoza (formerly known as Yaya Dub) and Alden Richards. The episode also marked the return of Paolo Ballesteros’ Tidora character, which had been absent since March.

Also present on the skit were Lola Nidora and Tinidora, the famous alter egos of Wally Bayola and Jose Manalo respectively, along with their bodyguards known as the Rogelios. During the segment’s hiatus, they were said to be ‘residing’ in Massachusetts alongside Tidora, who had long been on vacation.

To spice things up further, Ai-Ai delas Alas reprised her role as Lola Babah in a special guest appearance. Babah was said to be the ‘landlord’ of the mansion now owned by Lola Nidora during her recurring appearances in the skit.

All of that took place while Sen. Tito Sotto, Vic Sotto and Joey de Leon were on vacation to celebrate the latter’s 70th birthday (see above). With the celebrated trio off for the weekend, it was up to the other main hosts (notably Allan K, Ruby Rodriguez, Ryan Agoncillo, Pia Guanio, Ryzza Mae Dizon and Patricia Tumulak) to pick up the slack.

The return of Kalyeserye on ‘Eat Bulaga’ couldn’t have come at a better time. This week will mark the first anniversary of the immensely successful ” live event at the Philippine Arena, which by all accounts marked the pinnacle of the skit’s success.

But even if ‘Eat Bulaga’ decides to bring back the celebrated segment on a full-time basis, it may no longer have the hype of episodes past. Still, for loyal viewers of the show, the return of Kalyeserye should be memorable in more ways than one.

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commercial, entertainment, Philippines, television

AlDub Pa More, Commercial Style

The tandem of Alden Richards and Maine Mendoza is becoming increasingly bankable.

Not only are they helping ‘Eat Bulaga’ reach new levels of popularity, but they are also becoming more attractive to advertisers. The tandem’s well-received commercial plugs with McDonalds and TNT (Talk N’ Text) has led to even more endorsements as the year comes to an end.

These include commercials for the following products:

Bear Brand Adult Plus

Tide 6

Coca-Cola

Downy

Datu Puti

Hapee Toothpaste

Zonrox

Outside of AlDub, Alden and Maine also shot individual commercials for products such as Boardwalk and O+. Even Wally Bayola, Jose Manalo and Paolo Ballesteros (in character as Lola Nidora, Tinidora and Tidora respectively) have made an appearance in some of their commercials.

Not all parties are happy with their success. ABS-CBN, in particular, has some strict rules regarding commercials, which should explain why AlDub commercials there have been limited and at times edited by the network.

Of course, ABS-CBN did not want to risk losing viewers simply by accepting a split-screen duo that is more synonymous with rival GMA, TAPE Inc. and ‘Eat Bulaga’. They have their own bankable set of love teams, after all.

 

With the success of AlDub translating into higher revenue for the products they endorse, it is clear how transcendent the two have been to advertisers. But what about the big screen, as in ‘My Bebe Love: #KiligPaMore’?

Let’s wait and see if their impact on ‘Eat Bulaga’ and commercial endorsements will translate into box-office success this Christmas.

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