GMA is definitely not confident with ‘To the Top’.
This past Saturday, GMA moved ‘To the Top’ to a new timeslot of 10:40 p.m. This means that it has to face both ‘Banana Split: Extra Scoop’ and ‘The Bottomline’, two ABS-CBN programs that merely cater to night owls.
Airing this late will definitely not bode well to the show, its participants, and its audience. The exposure of the boyband aspirants would have been more helpful if ‘To the Top’ were to air at an earlier timeslot and with a wider amount of viewers, but at 10:40 p.m., they will be severely handicapped.
While the Sunday edition will stick to its close-to-10:00 p.m. slot, this is still a period where GMA feels uncomfortable with. After all, the Kapuso network still has to worry about ‘Pinoy Big Brother: 737’ and ‘Gandang Gabi Vice’, and much like ‘Bet ng Bayan’ before it, ‘To the Top’ may still have no chance of success.
Despite its premise as a multi-platform reality show, ‘To the Top’ cannot depend on its online viewers alone. After all, television remains the most widespread medium to expose the talents, which ‘To the Top’ desperately needs.
That said, GMA appears to have little to no trust whatsoever in ‘To the Top’. They are not confident that the show will succeed in a traditional media setup, which is why they moved it to a later timeslot to avoid getting humiliated.
‘To the Top’ seems like a lost opportunity than a blessing for GMA. It may be the first show to employ both a traditional and a new media setup, but it is clear that GMA is wasting its time on the show, given its treatment and promotion.
So much for being the first boyband competition in the country. Now let’s see what they will do with ‘StarStruck’.