drama, entertainment, Philippines, television

The Half-Sisters Joins the ‘One-Year Serye’ Club

Welcome to the ‘one-year serye’ club, ‘The Half-Sisters’.

The highly popular teleserye on GMA’s Afternoon Prime block celebrated its one-year anniversary last Tuesday, June 9. As of today, June 11, ‘The Half-Sisters’ has a total of 262 episodes aired, with more to come as the series continues to progress.

With the milestone of reaching a year on the air, ‘The Half-Sisters’ joins a very exclusive club of local drama series with a run of at least a year. The most recent series to join the club was ABS-CBN’s ‘Be Careful with My Heart’, which aired for over two years.

‘The Half-Sisters’ premiered on Monday, June 9, 2014 as the lead-off program of Afternoon Prime. The series replaced the remake of ‘Villa Quintana’, which starred Janine Gutierrez and Elmo Magalona.

At the time of its premiere, ‘The Half-Sisters’ was joined by ‘Innamorata’ in the Afternoon Prime block. Since then, a total of five other teleseryes (‘Dading’, ‘Ang Lihim ni Annasandra’, ‘Yagit’, ‘Kailan Ba Tama ang Mali?’ ‘Healing Hearts’) have aired alongside ‘The Half-Sisters’, with ‘Yagit’ by far the longest-running of the five to date.

The pilot episode of ‘The Half-Sisters’ registered an 11.5% rating on AGB Nielsen, and a 7.3% on Kantar. Its opponent at the time, ‘Moon of Desire’, registered a 9.2 and 10.2%, respectively.

While ‘The Half-Sisters’ had a slow start early in its run, by the middle of the -ber months, it began a steady climb atop the afternoon ladder. The series ranked as the top-rated program in the weekday afternoons at the end of 2014.

Not even a new opponent in ‘Flordeliza’ can slow ‘The Half-Sisters’ down, even though the series’ criticism regarding its lengthy run began to grow. Today, ‘The Half-Sisters continues to rank among the top ten programs in the country in both Kantar and AGB Nielsen.

Typically the lifespan of a modern-day teleserye lasts four to eight months, depending on ratings and critical acclaim. But ‘The Half-Sisters’ are a different breed, a throwback to the teleseryes of the old days.

That said, expect more twists and turns to develop as ‘The Half-Sisters’ continues.

Starring Barbie Forteza, Thea Tolentino, Jean Garcia, Jomari Yllana, Ryan Eigenmann, Eula Valdes, Andre Paras, Mel Martinez, Vanness del Moral and Winwyn Marquez, ‘The Half-Sisters’ airs weekdays after ‘Eat Bulaga’ on GMA’s Afternoon Prime.

Notes: From the Tube will take a break tomorrow, June 12, in commemoration of Independence Day in the Philippines. Regular posts resume on Monday, June 15.

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6 thoughts on “The Half-Sisters Joins the ‘One-Year Serye’ Club

  1. Gab says:

    the original Claudia and Amor Powers of PSY is part of the top-rating show of GMA Afternoon Prime. the ratings changer.

    • Indeed. The Half-Sisters turned Afternoon Prime’s fortunes around after a brief slump early last year. ABS-CBN hasn’t recovered from their decision not to produce a teleserye in the afternoon late last year; their current afternoon teleseryes are no match to GMA’s.

    • I’m not certain of that. But they’ll have a new challenger next week, with ABS going with Julia Montes to face The Half-Sisters. More on that in an upcoming article.

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