A revival of the AKTV brand on Channel 41, plus a new News5 Network on Cignal, should solve the identity crisis of AksyonTV. (Logo courtesy of TV5)
The time for AksyonTV to spin off into two separate channels is now.
The past few months saw AksyonTV increase its emphasis on sports coverage. Just recently, Sports5 acquired broadcast rights to the FilSports Basketball Association, the Philippine Commercial Basketball League*, the League of Legends World Championship, and the International Premier Tennis League.
This, in addition to existing broadcast rights to leagues such as the Philippine Super Liga, the United Football League and the Women’s National Collegiate Athletics Association, gives AksyonTV a more sports-oriented lineup than in past years. Further proof of the network’s ongoing evolution is the presence of instructional segments such as ‘TiuTorials’ and ‘Power Tips’, as well as other sporting highlights.
But while AksyonTV is now focusing more on sports, news programming remained a constant presence. Simulcasts of Radyo5 programs, TV5 newscasts and public affairs programming continue to air on the said network, as it has been the case since 2011.
The increasing imbalance between news and sports programming on AksyonTV should be a cause of concern to News5 and Sports5 heads Luchi Cruz-Valdes and Chot Reyes, respectively. As AksyonTV moves further and further into sports coverage, it is clear that they need to make a change.
Remember the AKTV block on IBC-13? Perhaps TV5 should revive the AKTV brand, and place it on free TV channel 41, in order to give ABS-CBN Sports+Action a run for their money.
If TV5 can improve that channel’s signal, AKTV-41 should pose a challenge to ABS-CBN’s free TV sports-oriented channel. That is a big if, since Sports+Action has the bigger sporting events such as the UAAP, NCAA and NBA to back it up.
As for the news half of AksyonTV, the best possible solution is to turn it into a Cignal-exclusive channel. Perhaps the name News5 Network (N5N) could fit the bill.
That channel should be News5’s answer to DZMM TeleRadyo and ABS-CBN News Channel, as far as Cignal subscribers are concerned. Focusing mostly on Radyo5 simulcasts, TV5 newscasts, and even Digital5 exclusives should be the said network’s priority.
That said, the identity crisis on AksyonTV needs an immediate solution. Splitting it into two separate channels should benefit both News5 and Sports5 in the long term.
One can only hope that TV5 can make the right decision on their UHF counterpart. After all, they don’t want Channel 41 to look so cluttered.
*AksyonTV has dropped the PBA simulcasts on TV5 since the start of the 2015-16 season, in favor of airing the FBA and PCBL.